MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on MLSs Important to Your Business? Don’t Miss out on CMLS 2014!
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WAV Group 2014 Road Map to Listing Syndication

 Listing syndication to online portals is in the throws of a revolution in real estate today. Listing syndication has followed a philosophical pattern first envisioned by the German philosopher G.W.F. Hagel in his triadic process - thesis, antithesis, and then synthesis. This paper will walk though the first two phases of the process, discussing the evolution of the original thesis of listing syndication followed by the new roots of today's chaotic antithesis. The industry is developing a plethora of new models to transmit listings for online advertising at a pace that is eroding the effectiveness of the process in a [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker Technology Research, MLS Insights, Our Services, Strategic Planning|Comments Off on WAV Group 2014 Road Map to Listing Syndication
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RESO Releases Data Dictionary v1.3

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets from MLSs and map them to their application. It is one of the biggest challenges to offering services. Our industry has fallen well behind in adopting these standards and it [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on RESO Releases Data Dictionary v1.3
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Consulting Minds Think Alike

On the eve of publishing a WAV Group paper on listing syndication, consulting firm Clareity Consulting published a paper on the same topic days ahead of us. They did a great job on their paper and Victor Lund considered delaying or eliminating the WAV Group paper from publication. But a read of both papers is probably healthy for today’s real estate brokers, MLSs, and publishers. Clearly, listing syndication remains an abrasive business struggle in real estate. Both Clareity and WAV Group address syndication issues with clients every day – which is certainly what prompted both firms to independently publish papers [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, MLS Insights, Our Services, Strategic Planning|1 Comment
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Broker Owned Portal

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content has value and they recognize that others are realizing that value on the backs of their data assets. Feel free to agree or disagree. Real estate brokers around the world [...]

By |2018-05-03T21:24:04-07:00June 24th, 2014|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on Broker Owned Portal
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Building Support Into Your Software

Technology companies are constantly battling usability in real estate. Among our user ranks, we find a great human challenge – the 55-year-old real estate professional. This is the customer. There are some firms that do it right, and others that do it wrong. I recently saw a great example of software done right, and it is worth sharing. The example illustrates how you can improve software usability by putting help options immediately next to software fields and button functionality to explain them to the user. One of the most difficult software solutions for usability in real estate is the listing [...]

By |2018-05-03T21:24:05-07:00June 24th, 2014|Main category, MLS Insights|Comments Off on Building Support Into Your Software
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers through partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:05-07:00June 24th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off on Top 5 Articles of the Week
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Move, Inc. Combats Attack on its Website Services To Restore Operations to Customers and Consumers

SAN JOSE, Calif., June 19, 2014 /PRNewswire/ -- Move, Inc., (NASDAQ:MOVE), a leading provider of online real estate services, reports that it is continuing to combat the distributed denial of service (DDoS) attack, which has interrupted its websites' operations since it began mid-day June 17. Move's technical team is working around-the-clock with the Prolexic division of Akamai Technologies, Inc., a leading DDoS mitigation service provider; other Internet security experts; and its network service providers to mitigate the attack and quickly restore operations. In connection with the attack, Move received a ransom demand, which it did not respond to. DDoS attacks [...]

By |2018-05-03T21:24:05-07:00June 20th, 2014|Main category, MLS Insights, Press Releases|Comments Off on Move, Inc. Combats Attack on its Website Services To Restore Operations to Customers and Consumers
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Euro Net Privacy Calls Brokers to Action

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter’s new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, Marketing, MLS Insights|Comments Off on Euro Net Privacy Calls Brokers to Action
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Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure.  If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company.  We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task.  Every time [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on Technology Self Audit For Real Estate Companies
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on A New Way for MLSs to look at Mobile
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The Triad of Consumers, People, and REALTORS

There were a few very interesting articles in the Washington Post this week. Unlike industry commentary about the Zestimate, this one took place in public. The Washington Post stirred the pot a bit, as only the politically divided would do so naturally. The battle was epic. At 5:30 AM, David Howell of McNearney Associates published a piece titled “How Accurate is Zillow’s Zestimate? Not very, says one Washington-area agent. http://www.washingtonpost.com/blogs/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/ At 5:31, Stan Humphries, Zillow Chief Economist responded in his article titles “How Accurate is the Zestimate? Zillow says the tool is helpful when used the right way.” http://www.washingtonpost.com/blogs/where-we-live/wp/2014/06/10/how-accurate-is-the-zestimate-zillow-says-the-tool-is-helpful-when-used-the-right-way/ You [...]

By |2018-05-03T21:24:10-07:00June 12th, 2014|MLS Insights, Press Releases|2 Comments
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