MLS Insights Archives

Trying to figure out how to generate non-dues revenue? Attend our webinar on October 30th
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Trying to figure out how to generate non-dues revenue? Attend our webinar on October 30th

Main category, MLS Insights

Trying to figure out how to generate non-dues revenue? Attend our webinar on October 30th

eCommerce image Many Associations and MLSs today are looking at ways to offset the membership losses of the past few years by generating new revenue other than membership dues. While generating non-dues revenue is a noteworthy and sound objective, it's a lot harder than it looks. While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price eCommerce division is now one of the most profitable divisions of the company, it did not come without gaining [...]

By Marilyn Wilson|2018-05-03T21:24:49-07:00October 17th, 2012|Main category, MLS Insights|2 Comments

GNAIR launches Rapattoni Public Website

SIMI VALLEY, Calif., October 16, 2012 - Rapattoni Corporation (Rapattoni), a leader in software and services for the real estate industry, announced today that the Greater Northwest Indiana Association of REALTORS® (GNIAR) has launched their new website using Rapattoni's Integrated Website Service (IWS) product. Rapattoni IWS offers tremendous flexibility by making colors, styles and other content configurable and easy to change. Extended features include document management, social media tools, calendars, member forums, online member polling, and blogging. Rapattoni IWS integrates seamlessly with Rapattoni's other products and services, including their Association Management Software, Internet Member Services, and the Rapattoni MLS. Pete [...]

By Victor Lund|2018-05-03T21:24:49-07:00October 16th, 2012|Main category, MLS Insights, Press Releases|Comments Off

Short on Inventory? How about forming stronger relationships with Homebuilders?

WAV Group saw this news release come across the wire today. What we would like to see is a much stronger collaboration between home builders and REALTOR organizations. Just about every area in the country is low on inventory right now. Why not partner with homebuilders to offer up their inventory. The industry can work with the homebuilders to be sure that REALTORS are getting adequately compensated for the work they do with builders. Associations can also provide training to agents to teach them how to work effectively and professionally with homebuilders. Homebuilders have been forced to go it alone to [...]

By Marilyn Wilson|2018-05-03T21:24:50-07:00October 15th, 2012|Main category, MLS Insights|1 Comment

Goomzee Shines A Light on MLS Pricing

WAV Group is often contacted by companies who are looking to offer their products to agents through the MLS. The common term for this is site license - whereby every MLS subscriber will benefit from the service. Depending on the product, most site licenses are only pennies per member per month. Although MLSs are legally prohibited from sharing details of their contracts and pricing with other MLS - there is no such prohibition for vendors. Goomzee lifted their skirt today and published their MLS pricing to the world. This move is sure to shake up the mobile providers who target [...]

By Victor Lund|2018-05-03T21:24:50-07:00October 11th, 2012|Main category, MLS Insights, Press Releases|2 Comments

A New eCommerce Model for MLS

IRES MLS understands that the MLS cannot build software that is going to meet all of the needs of their subscribers. Rather, they embrace the rich development community that is flourishing in real estate industry today. IRES recognizes that marketing is the greatest cost to offering software as a service. As such, IRES is launching the IRES Success Store. The Store will benefit IRES Subscribers by putting technology at their fingertips, and benefit software developers by providing them with a marketplace for their products. IRES is a unique MLS, like their peers at The MLS, Trend MLS, NABOR and others, [...]

By Victor Lund|2018-05-03T21:24:50-07:00October 9th, 2012|Main category, MLS Insights|3 Comments

ListHub’s API and Golden Ruler Report Helps a Broker

There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse. WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado [...]

By Victor Lund|2018-05-03T21:24:50-07:00October 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off

WAV Group WEBINAR – eCommerce 101: It’s Not As Easy As It Looks!
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WAV Group WEBINAR – eCommerce 101: It’s Not As Easy As It Looks!

Main category, MLS Insights, Sales Advisory, Strategic Planning

WAV Group WEBINAR – eCommerce 101: It’s Not As Easy As It Looks!

Come join the partners of the WAV Group as they draw on their experiences in eCommerce to talk about ways to create new revenues for your organization. While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price is now one of the most profitable divisions of the company, it did not come without gaining a few bumps and bruises along the way. Bottomline – eCommerce is a LOT harder than it looks. WAV Group would like to [...]

By Marilyn Wilson|2018-05-03T21:24:50-07:00October 5th, 2012|Main category, MLS Insights, Sales Advisory, Strategic Planning|Comments Off

WAV Group Publishes Study Showing that Local Real Estate Brokerage Websites Offer the Most Complete, Accurate and Timely Information About Homes for Sale

October 3, 2012—The WAV Group today published the results of an independent study of 11 major markets that found local real estate brokerage websites give consumers the most complete, accurate and timely information about homes for sale. The study evaluated sites from three local brokerages with real estate agents who help consumers buy and sell homes, comparing listing search results to those found on two national portals, Trulia and Zillow, which operate almost exclusively online. In the markets analyzed, the study concluded: Local real estate brokerage sites display 100% of the agent-listed homes for sale compared to about 80% for [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 3rd, 2012|Broker Technology Research, Main category, MLS Insights, Press Releases, Reports|25 Comments

Update on Dot MLS Domains Association

There is some interesting news on the effort of a bundle of MLSs to procure the Internet Top Level Domain of MLS. But first, let me begin with a sidebar about Canada and trademark. In Canada, the Canadian Real Estate Association (CREA) filed a trademark on the brand, MLS®. To avert a long winded discussion of the implications – think of it as a trademark that provides CREA with all of the rights that the REALTOR® trademark provides to the National Association of REALTORS®. It was a brilliant move that prohibits anyone from using the term MLS® in Canada. In [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 2nd, 2012|Main category, MLS Insights|6 Comments

Leveraging Business Intelligence and Predictive Analytics

I am a big fan of client servicing portals that leverage full MLS data rather than IDX data. The key here is that the consumer can see the full compliment of business intelligence powered by the MLS. Clearly, days on market, price changes over time, and recent sales history in the area are the fundamental elements of understanding listing price. Market Analytics are really helpful in informing predictions on what will happen in the near term for hyper local markets and hyper refined property attributes. If days on market for a 2 bedroom condominium in a building in San Francisco [...]

By Victor Lund|2018-05-03T21:24:51-07:00October 1st, 2012|Broker Technology Research, Main category, MLS Insights|5 Comments

Homes.com partners with newspapers

Following in the path of Homefinder, Trulia, and Zillow, the Nation's 4th largest portal - Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers [...]

By Victor Lund|2018-05-03T21:24:53-07:00September 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

What is a participant

NAR published revised guidelines this year that outline the definition of a Participant in the MLS. It is a long description, so I will put it at the end. One key element is that the mere possession of a broker's license is not sufficient, the broker must actively endeavor to make or accept offers of cooperation and compensation with respect to properties of the type that are listed on the MLS. If you are an NAR affiliated MLS, you probably have already adopted this language and amended your rules and regulations. Some MLSs go further. They require the broker to take training. Some state [...]

By Victor Lund|2018-05-03T21:24:53-07:00September 4th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off