MLS Insights Archives

CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Explaining an MLS App Store

I am not sure if anyone is allowed to use Apple's famous App Store name, but lets suffice it to say that the term App Store is familiar to most - so lets use that anyway. The key components of an App Store are Instant delivery, Platform Specific, eCommerce enabled. This is really important to understand because FBS truly is launching the first real MLS App Store. This is different from the RE Technology Success Store, which we call an App Store, but it is really an eCommerce solution. Let me explain: Instant Installation The key component of [...]

By Victor Lund|2018-05-03T21:25:05-07:00May 1st, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Technology Evaluation|8 Comments

Are People Really Resistant to Change?
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Are People Really Resistant to Change?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research

Are People Really Resistant to Change?

I had the pleasure of speaking at the Broker Summit put on by the Michigan Association of REALTORSâ this week in Detroit, Michigan. The topic I was asked to speak on was the “Future of Real Estate”, just a small topic right? But this was really a fun topic because it gave me an opportunity to talk about some significant changes I have witnessed over the years impacting our industry, like the change in the broker/agent relationship, changes in technology and the changing role of the consumer and what these changes mean for our future. In this post I don’t [...]

By THE WAV GROUP|2018-05-03T21:25:05-07:00April 27th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research|Comments Off

METROLIST NAMES SLUNAKER AS PRESIDENT & CHIEF EXECUTIVE OFFICER

Denver, CO – Metrolist® announced that Kirby Slunaker has been appointed as President and Chief Executive Officer (CEO) effective March 13, 2012. “In Kirby, we have chosen a seasoned business leader to continue our transition as a high quality service-oriented organization serving Colorado Realtors®,” stated James T. Wanzeck, Metrolist Board Chairman. “Kirby has deep experience in transforming and leading top companies, such as VISA USA, eBags, FedEx, MDC Holdings, and, most recently, Pendum LLC. With an executive of this caliber, we’re extremely well positioned to take the company to a new level.” Slunaker was chosen as interim Chief Operating Officer (COO) [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off

Listings MUST include at least one photo, period.

The attached article from Anastasia Wilcott, a frustrated real estate consumer, points out the pain that is created when listings are published without any photos. I read the attached article on RETechnolgy this week and it inspired me to talk about a big issue that could be remedied very simply: lag time in listing photos. Every MLS has their own rules about requirements for posting photos. Some require a photo within 24 hours, some are as long as 7 days after the listing is live. The current rules harken back to a time when a photographer was needed to take the shot, [...]

By Marilyn Wilson|2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Clients, Main category, Marketing, MLS Insights|Comments Off

CoreLogic Executive Seain Conover provides insight

WAV Group partner Victor Lund interviewed CoreLogic® executive Seain Conover to learn his view of the MLS software business. Mr. Conover founded, and along with his dedicated partner, built up an MLS software development company called Tarasoft®. Last year, Tarasoft® was acquired by CoreLogic®. MatrixTM, Tarasoft’s flagship MLS platform brand continues to be offered globally. Why did you sell Tarasoft® to CoreLogic®? It is always fun to get the conversation started with a challenging question. If you know Seain, you know that he is a fairly reserved person with a kind heart, great work ethic and a big smile. He [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 24th, 2012|Main category, MLS Insights|Comments Off

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

MRIS providing aid to Homeless Shelter

I caught this article this morning on the Property Portal Blog. MRIS provides this inspiration to other MLSs around the nation. If there was ever a cause that the MLS and Associations of REALTORS should support - it has got to be helping the homeless. Print this article and bring it to your next board of directors meeting. Get approval to help out your local homeless shelter. Metropolitan Regional Information Systems (MRIS), one of the largest MLS portals in the US serving the Baltimore-Washington Metropolitan Area including Maryland, Washington DC, Northern Virginia, and parts of West Virginia and Pennsylvania, has announced that it has entered into a title [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 19th, 2012|Main category, MLS Insights|Comments Off

Where have all of the leads from MLS Consumer Websites gone?
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Where have all of the leads from MLS Consumer Websites gone?

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports

Where have all of the leads from MLS Consumer Websites gone?

Every time we conduct a survey with agents they tell us how little they know about the number of leads or listing exposure they are receiving from their MLS Consumer Websites. Some agents know the sites exist-some don’t even know that much. It is pretty much universal that agents are not getting regular reports telling them how valuable their MLS consumer website is to their business. When asked how interested they would be in getting a lead generation report from their MLS, there is pretty much unanimous interest in receiving this valuable information. In the most recent Member Customer Satisfaction [...]

By Marilyn Wilson|2018-05-03T21:25:07-07:00April 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports|4 Comments

Set your plans now for CMLS

This year, the most exciting and fulfilling conference will again be the CMLS by the Council of MLS. It is a conference like no other, dedicated fully to excellence in providing Multiple Listing Services to real estate professionals. This year, the CMLS conference will be in one of America’s greatest cities – Boston! Our hostess for the event will be Kathy Condon and her team at MLS Property Information Network or MLSPIN. Men have hosted the conference the past couple of years and done a respectable job, but we all know that women rock in organizational skills. Thanks to Kathy, [...]

By Victor Lund|2018-05-03T21:25:07-07:00April 8th, 2012|Main category, MLS Insights|Comments Off