New Jersey MLSs step up data sharing

I caught this on the Real Town blog today.  It was published by Thomas Wissel, Information Technology,  Toms River,  NJ   Jersey Shore MLS, Middlesex County MLS and Trend MLS are now using the MarketLinx Data Co Op to efficiently share listings between 3 different MLS platforms. This may be “old hat” to other MLS operators in the country, but NJ has been rooted in the past by forcing agents to subscribe to multiple services. There are 9 MLS services that cover the state and right now only 3 have fully embraced the notion of making it easy on the users by [...]

By |2018-05-03T21:26:06-07:00June 4th, 2010|Main category, MLS Insights|Comments Off on New Jersey MLSs step up data sharing
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John Heithaus to lead Marketing at MRIS

06/01/2010– Press Release On June 1, John L. Heithaus joins MRIS as chief marketing officer. Bringing more than 30 years of real estate and executive experience, Mr. Heithaus will lead all marketing efforts for MRIS and be responsible for marketing operations, product management, partnership marketing and customer relations. He will also lead MRIS media and industry relations, advertising, interactive programs, communications and market and customer research. Prior to joining MRIS, Mr. Heithaus served as senior vice president of sales, marketing and REALTOR®alliances at SentriLock. He also served as senior vice president of partner and product development at Prudential Real Estate, [...]

By |2010-06-01T18:50:24-07:00June 1st, 2010|Main category, MLS Insights|Comments Off on John Heithaus to lead Marketing at MRIS
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FBS – A Model For Cooperation

Having grown up in the MLS business and seeing it evolve from the days when we replaced books with MLS systems to today, where MLS sales are only made through taking a competitor’s account, I know how competitive the MLS technology landscape is.  Over the past 20 years or so, we have also seen this market mature and with that maturation we have also seen intense price pressure placed on our MLS vendors to the point today where I question whether we have gone too far.  MLS vendors today are the cornerstone of our entire real estate technology industry.  Nothing [...]

By |2018-05-03T21:26:07-07:00May 6th, 2010|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on FBS – A Model For Cooperation
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FBS – A Model For Cooperation

Having grown up in the MLS business and seeing it evolve from the days when we replaced books with MLS systems to today, where MLS sales are only made through taking a competitor’s account, I know how competitive the MLS technology landscape is.  Over the past 20 years or so, we have also seen this market mature and with that maturation we have also seen intense price pressure placed on our MLS vendors to the point today where I question whether we have gone too far.  MLS vendors today are the cornerstone of our entire real estate technology industry.  Nothing [...]

By |2018-05-03T21:26:07-07:00May 6th, 2010|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on FBS – A Model For Cooperation
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New Ways to Leverage MLS Data

It is an exciting time for Multiple Listing Services.  The announcement of REALTOR® Property Resource by NAR has spawned many debates and several new programs allowing MLSs to leverage local property information in many new ways.  The programs are exciting, but are evolving quickly and thus can be a bit confusing and even overwhelming at times. In an effort to help every MLS understand the unique values of each of the programs now available, the Council of Multiple Listing Services (CMLS), commissioned WAV Group to complete the attached evaluation.  Ideally, the paper will assist each MLS and their governing boards [...]

By |2018-05-03T21:26:07-07:00April 30th, 2010|Main category, MLS Insights, Our Company, Reports, Sales Advisory|Comments Off on New Ways to Leverage MLS Data
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Rapattoni becomes Mac compatible

WAV Group performs dozens of strategic planning sessions for MLSs each year.  As part of our strategic planning sessions, we survey members on satisfaction with the MLS system.  One of the chief complaints among MLS Participants and Subscibers across all surveys is the desire to have Apple computers supported my MLS systems. LPS, Marketlinx, FBS, and now Rapattoni have all been focused on achieving this functionality.  Rapattoni issued a press release confirming their support of Mac based browsers this morning.  This is great news for MLSs who are delivering data services on the Rapattoni platform - a move that is sure [...]

By |2018-05-03T21:26:07-07:00April 29th, 2010|Main category, MLS Insights|Comments Off on Rapattoni becomes Mac compatible
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Marketing 101 for Real Estate Companies

Do you have a marketing and advertising department?  For most MLS, Associations and Brokerages today, the answer is NO.  For the largest companies, the answer is Yes.  Marketing and Advertising is typically the first “Cut Back” made by an organization facing uncertain economic times - but is also the most fundamentally destructive place to try and reduce costs in your business, especially for real estate Brokers. Studies show this is the reason why large companies gain more market share durring cyclical economic recessions and small companies fade or disappear. If you are of the ilk to appreciate and agree with this position, here are a couple of solutions for [...]

By |2018-05-03T21:26:08-07:00April 26th, 2010|Broker-Agent Information, Main category, MLS Insights|Comments Off on Marketing 101 for Real Estate Companies
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NARs HOUSELOGIC uses Facebook to reach REALTORS

The National Association of REALTORS has moved headlong into finding new ways to communicate with REALTORS. Among those strategies are Facebook pages and now, Facebook Ads! Imagine my surprise today when this ad poped up on a Facebook page I was visiting.  The call to action was “Are you a REALTOR? and the link takes you to the Houselogic Content Resource page. I thumbed it up.  I like the ad and I like the strategy.  Advertising on Facebook is easy and very inexpensive relative to other online advertising strategies.  Choosing Keywords like Real Estate, REALTOR, etc will insure that your ad [...]

By |2017-06-30T02:13:07-07:00April 20th, 2010|Main category, MLS Insights|Comments Off on NARs HOUSELOGIC uses Facebook to reach REALTORS
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Dynamic Page Solutions releases indexable IDX solution

The National Association of REALTORS yielded to requests to allow agent and broker IDX listings to be “spidered” or “indexed” by search engines last year.  Prior to this ruling, the suggested NAR rules and regulations for IDX was to not allow this activity.  This change plays a significant role in search engine optimization whereby a search engine will ‘index’ every listing in an MLS along with all of the content associated with each listing and attribute that to the website. Most agent websites were previously only being indexed for 20 or so pages of content by search engines - examples would include [...]

By |2018-05-03T21:26:09-07:00April 20th, 2010|Broker Technology Research, Main category, MLS Insights|Comments Off on Dynamic Page Solutions releases indexable IDX solution
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Russ Bergeron to Join MRED as Executive Officer

Midwest Real Estate Data Lands New CEO   Lisle, IL (April 16) - Midwest Real Estate Data LLC (MRED), the Chicagoland Multiple Listing Service serving nearly 40,000 real estate professionals, announced today that Russ Bergeron will be assuming the role of Chief Executive Officer at the end of May. Mr. Bergeron comes to MRED from Southern California Multiple Listing Service where he has been CEO since its formation in 1993. As head of the largest MLS in the state of California and second largest in the nation, he is known throughout the world for his leadership in bringing technological advances [...]

By |2018-05-03T21:26:09-07:00April 16th, 2010|Main category, MLS Insights|Comments Off on Russ Bergeron to Join MRED as Executive Officer
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Be careful when blogging

Pardon my rant. WAV Group has been blogging for a long time.  We believe that it is an excellent way to stay connected to our clients or potential clients, and to showcase the type of (hopefully) thoughtful approach we have to our consulting business.  We also are endeavoring to keep clients informed about new ideas in the real estate technology industry - some good, some not so good.  We also like to celebrate the success that companies have and publish press releases. Recently we watched some situations of blogging gone bad.  This happens innocently as people make disparaging comments on blogs.  Indeed, [...]

By |2018-05-03T21:26:09-07:00April 16th, 2010|Main category, MLS Insights|Comments Off on Be careful when blogging
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First American launches new brand for Tech Products

Ben Graboske of First American Core Logic Marketlinx shared the announcement at HAR REIS meetings about the division of First American into two separate companies - roughly dividing the title business from the technology and data business.  We saw Fidelity do this a few years ago which resulted in the creation of LPS. Graboske was “hush hush” about the new name of the new company.  Many rumors have been circulating. Yesterday, First American announced the new company name to the employees - all 10,000 of them.  Believe it or not, the new name was leaked out. Drum Roll please……. Core [...]

By |2018-05-03T21:26:09-07:00April 16th, 2010|Main category, MLS Insights|Comments Off on First American launches new brand for Tech Products
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