Real estate transactions have always been driven by data, and now more than ever, expanded location data has become critical for MLSs trying to improve the consumer home search. In this masterclass, moderated by Marilyn Wilson (Founding Partner, WAV Group), you will gain valuable insights from a panel of industry experts on how offering location insights has become so crucial to the MLS websites.
MLS Now has developed an organizational structure to streamline the operational flow between the CMT, OMT, the Board of Directors and operations within.
It was a Sunday morning and I was taking a break from doing chores around the house. The house phone rings and my mom (Baby Boomer) picks it up. I can only hear this side of the conversation, but quickly I gathered that it was “DirecTV” on the phone. The call went on for a fairly long time. Finally, when my mom hung up the phone, I asked her who it was. She told me it was DirecTV and they claimed to need to replace some of the equipment for our satellite to provide us with a better signal. The equipment normally costs $1,000, but it would only cost us $300 and after 6 months, we would get the money back. But something did not feel right.
WAV Group is excited to support our founding partner, Marilyn Wilson Lund in her role as Vice Chair of the National Small Business Association (NSBA). The NSBA is focused on enacting critical access to capital programs, preventing unfair small-business tax penalties, and repealing some of the most potentially damaging laws and regulations that impact small business.
WAV Group met with Richard Boone, CEO and John Ryan, Chief Marketing Officer of Georgia MLS to discuss the strategy of launching floor plan software, and partnering with floor plan technology leader, CubiCasa, as a basic service of the MLS and to learn how agents are adopting the new service.
Congratulations to Dave Howe on his appointment as the Chief Executive Officer of MetroList MLS. Dave has been instrumental in enhancing the customer experience at MetroList for many years. He and his team have also established a strong business partnership with brokers in their market, delivering thousands of leads that comply with the Fair Display Guidelines, further strengthening their business generation partnership and brand value for subscribers.
Trends are a numbers game. The bigger the data set, the better the answers. That is exactly what the WAV Group Customer Experience Index (CXI) is producing — great answers. WAV Group has fielded hundreds of surveys over the last two plus decades. As consultants, we have been able to, over the years, garner insights from previous surveys that help inform current clients. However, what the industry was missing was the ability to stack results side-by-side and understand true areas of strength and opportunity, not just in local markets, but for MLS organizations nationally. But data is only as good [...]
The Council of MLS has come so far in the past few years under the leadership of Denee Evans. Congrats to our MLS friends and colleagues who dedicate themselves to work hard to create more progressive action and cohesiveness in the MLS industry. I look forward to the leadership of Jim Yockel as Chair. Jim cares deeply about the MLS industry. His dedication to helping MLS learn how to continually improve the relevance of the service they provide to their brokerages is unparalleled. I am certain that Jim, along with Dionna, Nicole, John and Matt will continue to lead CMLS into a direction that will drive home the value of the MLS, even in the softer market we are entering.
What is the most important technology, outside the MLS listing database, that you offer to your customers? The answer is — it depends. What is important to your customers is having the right technology solution to solve the challenge they are facing right now, and that changes.
Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.
In the WAV Group Customer Experience Index survey launched this year, we measure subscriber perceptions of where the organization is headed. While most participating MLSs are perceived to be moving more in the right direction than the wrong, there is room to drive home a more clear-cut understanding of the key priorities of the MLS. We find two overall culprits for subscribers who don’t believe their MLS is moving in the right direction. So let’s take a look at the two main hurdles I have seen MLSs struggle with over the years.
In a joint press release, the CALIFORNIA ASSOCIATON OF REALTORS® (C.A.R.) and Rental Beast announced they are partnering up to launch a California statewide rental search site. The plan is for the state to sponsor the program that invites REALTORS®, brokers, and their MLSs to collaborate on delivering the most comprehensive rental search serving consumers across the state, and America.
