Clear brand messaging and value proposition is important for your MLS

As real estate professionals, your customers understand the value of building brand awareness and communicating their value proposition. As a multiple listing service, you should never take for granted that your customers know you and truly understand all you can offer them. One of the insights the WAV Group Customer Experience Index revealed is that sometimes REALTOR associations that also run an MLS could improve customer satisfaction by more clearly communicating the MLS’s brand and value proposition, separate from the association.

By |2025-03-16T05:41:55-07:00March 9th, 2023|Marketing, MLS, MLS Insights|Comments Off on Clear brand messaging and value proposition is important for your MLS
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Why the Top MLSs Invest in Local Insights for Their Websites

Real estate transactions have always been driven by data, and now more than ever, expanded location data has become critical for MLSs trying to improve the consumer home search. In this masterclass, moderated by Marilyn Wilson (Founding Partner, WAV Group), you will gain valuable insights from a panel of industry experts on how offering location insights has become so crucial to the MLS websites.

By |2025-03-16T05:41:09-07:00March 2nd, 2023|MLS, MLS Insights, Real Estate Technology|Comments Off on Why the Top MLSs Invest in Local Insights for Their Websites
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MLS Now Creates an OMT to Complement their CMT Leadership Group

MLS Now has developed an organizational structure to streamline the operational flow between the CMT, OMT, the Board of Directors and operations within.

By |2023-03-09T07:06:41-08:00March 1st, 2023|MLS, MLS Insights|Comments Off on MLS Now Creates an OMT to Complement their CMT Leadership Group
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Start with training and education to defend yourself and your organization from phishing scams.

It was a Sunday morning and I was taking a break from doing chores around the house. The house phone rings and my mom (Baby Boomer) picks it up. I can only hear this side of the conversation, but quickly I gathered that it was “DirecTV” on the phone. The call went on for a fairly long time. Finally, when my mom hung up the phone, I asked her who it was. She told me it was DirecTV and they claimed to need to replace some of the equipment for our satellite to provide us with a better signal. The equipment normally costs $1,000, but it would only cost us $300 and after 6 months, we would get the money back. But something did not feel right.

By |2023-02-10T12:59:13-08:00February 10th, 2023|Broker Technology Research, MLS Insights, Our Services, Real Estate Technology, Security and Privacy|Comments Off on Start with training and education to defend yourself and your organization from phishing scams.
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Congratulations to WAV Group’s own Marilyn Wilson Lund on becoming Vice Chair of the National Small Business Association

WAV Group is excited to support our founding partner, Marilyn Wilson Lund in her role as Vice Chair of the National Small Business Association (NSBA). The NSBA is focused on enacting critical access to capital programs, preventing unfair small-business tax penalties, and repealing some of the most potentially damaging laws and regulations that impact small business.

By |2023-02-08T12:42:05-08:00February 8th, 2023|Announcements, Bills and Policies, Industry Observations, MLS Insights, Our Company|Comments Off on Congratulations to WAV Group’s own Marilyn Wilson Lund on becoming Vice Chair of the National Small Business Association
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Georgia MLS Goes Heavy into Floor Plans

WAV Group met with Richard Boone, CEO and John Ryan, Chief Marketing Officer of Georgia MLS to discuss the strategy of launching floor plan software, and partnering with floor plan technology leader, CubiCasa, as a basic service of the MLS and to learn how agents are adopting the new service.

By |2023-02-07T11:10:01-08:00February 7th, 2023|MLS, MLS Insights, Partnerships, Real Estate Technology|Comments Off on Georgia MLS Goes Heavy into Floor Plans
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Dave Howe to be Chief Executive Officer of MetroList in addition to his role as President.

Congratulations to Dave Howe on his appointment as the Chief Executive Officer of MetroList MLS. Dave has been instrumental in enhancing the customer experience at MetroList for many years. He and his team have also established a strong business partnership with brokers in their market, delivering thousands of leads that comply with the Fair Display Guidelines, further strengthening their business generation partnership and brand value for subscribers.

By |2023-02-02T12:46:41-08:00February 2nd, 2023|Announcements, MLS, MLS Insights, Press Releases|Comments Off on Dave Howe to be Chief Executive Officer of MetroList in addition to his role as President.
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Secrets of MLS Customer Satisfaction

Trends are a numbers game. The bigger the data set, the better the answers.  That is exactly what the WAV Group Customer Experience Index (CXI) is producing — great answers.  WAV Group has fielded hundreds of surveys over the last two plus decades. As consultants, we have been able to, over the years, garner insights from previous surveys that help inform current clients. However, what the industry was missing was the ability to stack results side-by-side and understand true areas of strength and opportunity, not just in local markets, but for MLS organizations nationally.  But data is only as good [...]

By |2025-03-16T05:40:07-07:00January 11th, 2023|Associations, MLS, MLS Insights, Strategic Planning, WAV Group Research|Comments Off on Secrets of MLS Customer Satisfaction
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CMLS Announces New Directors for 2023

The Council of MLS has come so far in the past few years under the leadership of Denee Evans.  Congrats to our MLS friends and colleagues who dedicate themselves to work hard to create more progressive action and cohesiveness in the MLS industry. I look forward to the leadership of Jim Yockel as Chair. Jim cares deeply about the MLS industry. His dedication to helping MLS learn how to continually improve the relevance of the service they provide to their brokerages is unparalleled. I am certain that Jim, along with Dionna, Nicole, John and Matt will continue to lead CMLS into a direction that will drive home the value of the MLS, even in the softer market we are entering.

By |2022-12-01T13:06:00-08:00December 1st, 2022|Associations, MLS, MLS Insights, Press Releases|Comments Off on CMLS Announces New Directors for 2023
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Connecting Your Technology to Your Members’ Current Pain Points

What is the most important technology, outside the MLS listing database, that you offer to your customers?  The answer is — it depends.  What is important to your customers is having the right technology solution to solve the challenge they are facing right now, and that changes.

By |2025-03-16T05:35:38-07:00November 21st, 2022|Associations, MLS, MLS Insights, Technology|Comments Off on Connecting Your Technology to Your Members’ Current Pain Points
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The Broker Business Intelligence Gap

Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.

By |2022-11-09T19:15:51-08:00November 10th, 2022|Broker Information, Broker Technology Research, Business Intelligence, MLS Insights, Our Company, Our Services, Real Estate Technology, Strategic Planning, Suveys and Research, Technology, Technology Evaluation|Comments Off on The Broker Business Intelligence Gap
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Do Your Subscribers Know What Direction You are Headed?

In the WAV Group Customer Experience Index survey launched this year, we measure subscriber perceptions of where the organization is headed. While most participating MLSs are perceived to be moving more in the right direction than the wrong, there is room to drive home a more clear-cut understanding of the key priorities of the MLS. We find two overall culprits for subscribers who don’t believe their MLS is moving in the right direction. So let’s take a look at the two main hurdles I have seen MLSs struggle with over the years. 

By |2025-03-16T05:34:43-07:00October 28th, 2022|MLS, MLS Insights|Comments Off on Do Your Subscribers Know What Direction You are Headed?
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