Gone are the days when decisions can be made over months and even years. To compete effectively against the smart capital entering real estate, MLSs need to learn how to think and act like a technology company. They need to make well-informed decisions quickly with the help of technology innovators that know what it takes to deliver technology that REALTORS® value.
MLS Property Information Network (MLS PIN), based in Shrewsbury, Massachusetts, one of the top 10 largest MLSs in America, is looking for a new President and CEO to run its 43,000+ broker-owned and broker-led organization. One of the most progressive and customer-centric MLSs, MLS PIN is looking for a strategic, collaborative and tech savvy leader to drive its leadership and proprietary software platform.
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
FMLS in Atlanta today joined the ranks of multi-region MLSs by announcing it will be providing services to two Alabama MLSs. In fact, more than 50% of REALTORS® are served today by just 20 MLSs.
MLS Grid now powers data to 18,171 websites and supports 665 vendors that work with 181 multiple listing services across the state.
The pandemic forced more than a million Realtors nationwide to work remotely and embrace digital technology at a record pace. One leading real estate tech executive told me more progress took place getting agents to adopt technology in the first five months of the outbreak than the last five years.
Congratulations to Travis Wright, Kinski Moss and the rest of the Texas REALTORS® team for continuing to partner with MMSI to effect positive legislative changes in their state. By creating an efficient method for managing political advocacy and contributions, the staff can focus more on the critical grass roots efforts needed today to ensure that REALTORS® protect the best interest of homeowners.
Over $24 billion in Proptech money entered real estate in 2020. It is clear that many outsiders are looking to take over the real estate industry. To ensure your MLS stays relevant for the long haul, it is important that you provide specific and demonstrable ways to prove why being a part of an MLS makes sense for every real estate professional.
As a consultant and long-term marketing and PR professional, I am very passionate about finding ways for Associations and MLSs to find more effective ways to communicate with their customers to engage them and help them take full advantage of the services, training, support and business generation potential.
Today, there is NO reason to make your potential new Association member or MLS subscriber use a paper-based application they have to print out, fill out and then fax back, or worse yet, make a potential new customer drop off their application at your office anymore. COVID-19 has changed all of our beliefs about what can be accomplished online and online applications are no exception.
Today, three of Ohio’s significant MLSs have announced a reciprocal access agreement. All three are CoreLogic Matrix markets, eliminating the need for agents to learn a different system when they link into the other MLS market. This is a very cost effective way to accomplish many of the goals of data sharing. Kudos to the folks in Ohio that discovered the vision for collaboration that is appropriate for their area.
MMSI has built an SSO dashboard that provides MLSs with more than one choice for SSO Dashboard services. I also love to see the choice coming from private, family-owned companies that have been dedicated to help organized real estate and the REALTORS® they serve be successful for over 30 years.
