I think we can all agree at this point that keeping up with technological advancements is no longer a choice but a necessity for success. However, amid the excitement of embracing new technologies, the practical application often gets overlooked. This oversight can hinder agents from leveraging technology to its full potential, especially when it comes to optimizing the sales process.
Real estate agents and brokers are no strangers to the challenges posed by multiple listing service (MLS) systems operating across different regions. This was highlighted in recent results from the WAV Group Customer Experience Index survey, which revealed agents’ and brokers’ desire for consistency in rules and regulations across all MLS systems statewide.
According to a recent NAR study, 38% of all MLSs offer non-REALTOR subscriptions and 61% of larger MLSs have taken this step. The multiple listing service (MLS) plays a crucial role in facilitating property transactions. However, a common concern arises when MLS includes non-REALTOR subscribers: how are the principles of the REALTOR® Code of Ethics upheld in such instances? Since non-REALTORS are not obligated to adhere to the code of ethics like REALTORS are, how do MLS entities ensure ethical standards are maintained across the board?
For decades, Multiple Listing Services (MLS) have been perceived as monopolizing specific geographic areas and agent networks. They've been seen as an exclusive resource for accessing comprehensive property listings and facilitating transactions. However, recent insights from the WAV Group Customer Experience Index have shed light on a surprising statistic: 29% of agents belong to more than one MLS. This revelation challenges the notion of MLS as monopolistic entities and emphasizes the importance of reevaluating their value proposition and fostering collaboration among organizations to better serve the real estate community.
In the ever-evolving landscape of real estate, recent legal battles and settlements have shed light on the significance of examining non-REALTOR MLS subscriptions. We discussed this topic recently in our webinar 350,000 agents don’t have to be REALTORS® anymore - Is your MLS ready? While much is still undetermined from the recent settlement, there is a key takeaway – a notable shift in the landscape concerning NAR (National Association of Realtors) membership requirements. Specifically, recent settlements, including one with Keller Williams, have highlighted that brokerages representing a staggering 550,000 agents are either unable or unwilling to mandate NAR membership or the associated three-way agreement.
Today, CoreLogic launched a vital and timely new security platform – Clareity Assure – now available to integrate as a front door to all MLS systems regardless of vendor. It is precisely the kind of protection MLSs need and must have in place. It uses artificial intelligence and machine learning for its adaptive authentication protection. It can identify suspicious activity and, most importantly, selectively deploy multi-factor authentication. By monitoring login activity in real time, it can automatically detect when login exceeds an acceptable risk threshold. Last year was a wakeup call for MLSs and security. The timing by CoreLogic could not [...]
He’s B-A-A-A-C-K! Saul Klein, a real estate technology visionary has stepped in to lead his local MLS in San Diego as its new CEO. Saul has helped drive adoption and engagement with real estate technologies for about 40 years starting the ePro technology training program, running one of the most well-trafficked MLS forums for years and has continued to contribute to MLS policy and programs throughout his career.
Always love to share quantitative data that proves that MLSs truly help dial up business opportunities for their customers. ValleyMLS.com, an MLS that takes its job of generating views, leads and listing exposure very seriously, is a great example!
For almost a decade, we've been working with Ben Caballero, the No. 1-ranked real estate agent in the US since 2013 by RealTrends/HousingWire. If you haven't met Ben, he is one of the hardest-working people in real estate. He also possesses one of the sharpest, most innovative minds. It will come as no surprise to people who follow Ben that he did it again last week. No, Ben didn’t announce a new record-breaking sales record. He's done that multiple times as the first agent to eclipse $1 billion, then $2 billion (several times), and finally $3 billion in sales in [...]
Council of MLS elects two progressive, emerging MLS leaders to their Board of Directors Congrats to Justin Haag and Chris Haran, two of my absolute favorites to the Council of MLS Board of Directors! I am confident Justin Haag, soon to be the new CEO of Northwest MLS in Seattle and a leader in advocacy and promotion of Buyer’s Agency along with Chris Haran, one of the best and brightest technology strategists and visionary in the industry are going to be terrific additions to the leadership team of CMLS.
Congrats to One Key and Mid-Hudson for coming together to better serve real estate professionals in the Hudson Valley - we love to see logical blends of organizations like this that better serve brokers and agents with reduced cost and complexity, broader data transparency and increased marketing potential for listings. Great job!
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 13 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. GPT-4 Turbo: What real estate pros need to know Microsoft-backed OpenAI, the creators of ChatGPT, during its first in-person developer event, launched a more powerful AI model dubbed GPT-4 Turbo, currently in Beta, among other advances. What will these AI improvements do? GPT-4 Turbo is said to be a smarter model than ChatGPT-4. It will let [...]
