Why are MLSs surprised?

WAV Group has been purposefully quiet during the storm of enlightenment whereby the industry pundits that recognize the role of the real estate broker in our industry.  In truth, the leading MLSs in America are perfectly cognizant of the role and needs of brokers in real estate. Frankly, many of The Realty Alliance brokers own MLSs or are standing members of the Board of Directors. Even in the absence of having a broker-owned MLS or having broker led governance in your MLS, there is plenty that you can do that involves the broker in your MLS strategic planning. Every WAV [...]

By |2018-05-03T21:24:24-07:00November 5th, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights, Our Company, Our Services|Comments Off on Why are MLSs surprised?
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Thinking About Regionalizing Your MLS?

We all know there are too many MLSs in the US. It’s just a fact. MLSs were originally set up according to Board boundaries established by NAR based on market areas that existed many years ago. Times and technology have changed everything. Real estate market areas have expanded far faster then our industry has responded so in many areas of the country we have multiple MLSs serving areas that should logically be served by one. It is hard to argue that cooperation and ultimately consolidation is good for everyone involved in buying and selling real estate. Brokers and agents who [...]

By |2018-05-03T21:24:25-07:00October 23rd, 2013|MLS Insights, Our Company, Our Services|2 Comments
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Leaders and Innovators Often Walk Alone

I have been working a lot in Brazil these days working with a company called Prolist building the first true MLS in their country. The reason I mention Brazil is because it is a great case in point regarding leaders and innovators walking alone. In dozens of meetings I have had with major real estate companies, associations and banks in Brazil I meet those that are leaders and innovators and I also see those that are part of the herd, that only go where the herd goes. The brightest, those with clear vision into the future, often those who have [...]

By |2018-05-03T21:24:28-07:00September 10th, 2013|Main category, Marketing, Our Company, Our Services|4 Comments
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Advertising in an Association Owned MLS Webinar- Don’t Miss This!

Join WAV Group for an informational webinar on advertising in an Association owned MLS! This webinar will feature a Q & A session with GLVAR, BNAR, and GEPAR - three leading Association-owned MLSs who have launched advertising programs to help generate non-dues revenue. If your Association or MLS is considering adding or modifying your advertising strategy, be sure to register today! You are encouraged to prepare questions and invite your leadership to attend this webinar as well. There is no fee for attendance but the capacity of the meeting room is limited to 1000. Register early to ensure your access. [...]

By |2018-05-03T21:24:28-07:00August 30th, 2013|Main category, MLS Insights, Our Company|Comments Off on Advertising in an Association Owned MLS Webinar- Don’t Miss This!
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Call for MLS Technology Survey Participants

WAV Group will be fielding the third annual WAV Group MLS Technology survey in September.  We are inviting all MLSs to take part.  This is a free, non-sponsored survey we provide for the benefit of the industry.  The more participation we have the more valuable the data will be for everyone. There is no cost to participate. Each participating MLS will in turn receive three reports: National Results for all MLSs Your Vendor Specific Results (i.e., All results from users of MLXchange); Your MLS Member results in a system generated report Your MLS will receive the reports prior to the [...]

By |2017-12-27T16:47:54-08:00August 15th, 2013|Clients, Main category, MLS Insights, Our Company, Our Services, Reports, Technology Evaluation|Comments Off on Call for MLS Technology Survey Participants
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Top Digital Budgeting Mistakes Brokers Make

As summer draws to a close and fall sets upon us, it is incumbent upon all businesses to build their budgets for 2014. The old adage rings true, failure to plan is a plan to fail. Too many brokerages in America are guilty of this. Here are a few tips that will improve the planning process in your company. It is a good idea to print this out and provide it to your team as a reminder. Look at data first. Many brokerages fail to take a close look at the effectiveness of digital marketing programs. Dig deeply into your [...]

By |2018-05-03T21:24:30-07:00August 14th, 2013|Main category, Our Company, Our Services, Strategic Planning|Comments Off on Top Digital Budgeting Mistakes Brokers Make
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Immobel Seeking Seasoned Real Estate Technology Sales Professional

POSITION TITLE:  Director of Broker Sales REPORTS TO:  Chief Executive Officer Opportunity Immobel is seeking to hire a seasoned real estate technology sales professional for the position of Director of Broker Sales to generate new broker customers for the company.  The successful candidate will have proven success selling web and technology solutions to large brokers.  They will also bring a robust database of engaged brokers they can tap into. Since Immobel helps brokers expand their presence Internationally, the ideal candidate will have experience selling to luxury brokers that already understand the importance of the International market. They will also be [...]

By |2018-05-03T21:24:30-07:00August 5th, 2013|Clients, Main category, Our Company, Our Services|Comments Off on Immobel Seeking Seasoned Real Estate Technology Sales Professional
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Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|Comments Off on Not All eSignature Platforms are Created Equal Webinar
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WAV Group Releases 2013 Broker Website Effectiveness Study

Contact:  Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

By |2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment
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Hotel Industry is Trying to Put the “Horse Back in the Barn”

The concept of Listing Syndication is just as prevalent in marketing hotel rooms as it is with real estate inventory today.  There are many syndication sites like TripAdvisor, Expedia, Hotwire and hundreds more.  In theory, these sites were set up, in theory to HELP hotels, especially with last minute inventory to maximize their ability to sell room nights. Sound familiar?  The Theory failed. What actually happened though was that these sites have disintermediated consumers from corporate hotel sites like Hilton, Marriott, Hyatt and others. It changed the way consumers shop and eroded hotel price points. Moreover, it eroded the ability for hotels [...]

By |2018-05-03T21:24:32-07:00June 27th, 2013|Main category, MLS Insights, Our Company|1 Comment
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Your Elected Friend

MLS and Association leadership brings forth an unusual ‘changing of friends’ on an annual basis. It is in the spring of each year that we begin to see these friendships take hold as CEOs arrive at NAR Midyear with their new Board Chairman in tow. It is all part of an important synthesis that takes place in our industry – one that often goes unappreciated. For five or more weeks each year, CEOs are on the road with their Chairman, building a friendship that is pivotal to a successful year, and in some cases, lasting a lifetime. WAV Group strategic [...]

By |2018-05-03T21:24:36-07:00May 13th, 2013|Clients, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Company, Strategic Planning|Comments Off on Your Elected Friend
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Tips on Choosing the Right Mobile Solution For Your MLS

For years now our industry has talked about how mobile devices will soon be the primary device used by agents in their day-to-day business.   We have been waiting for our MLS vendors to introduce cutting edge mobile products that would allow this vision of our future to become real.  Advances in mobile are coming, however, not all MLS vendors have kept pace  There has been progress and some solutions are better than others but the reality is, because MLS vendors were slow to provide really compelling mobile solutions, 3rd party mobile vendors saw an opportunity and filled the void.  It [...]

By |2018-05-03T21:24:38-07:00April 11th, 2013|Main category, MLS Insights, Our Company, Our Services|3 Comments
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