The Right and Wrong of Broker Data

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data. Being a custodian, or the responsible party has nearly boundless latitude and altitude. Today’s real [...]

Resourcefulness

If anything put fear back into the real estate industry lately, it was the sluggish first quarter performance. There are few valid explanations for it. Inventory is at a reasonable level and interest rates are low. People should be buying homes like they did last year. Rather than trying to figure it out, it is time to apply a healthy dose of resourcefulness into the business. The best way to do that is audit your expenses and your people. A typical story There are times when WAV Group finds significant problems in a business that management did not see. But [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services|Comments Off on Resourcefulness

Professional “Standards” – Are we kidding ourselves?

We have had the pleasure of facilitating several strategic plans in the past few months with many of the nation’s leading Associations.  We have seen an important theme emerge in many of these discussions – Professional Standards. While most organizations feel as though they are doing a good job of maintaining current expectations for professional standards, some weaknesses have been revealed. When asked, most organizations will readily admit that there are agents and brokers that are NOT upholding the Code of Ethics and standards of conduct to the level that most members are. Even though boards regularly admit that there [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services|Comments Off on Professional “Standards” – Are we kidding ourselves?

Video Marketing – Becoming Mainstream

With all the marketing tools at your disposable, what should you use to stand out from the competition? Staying ahead of the curve allows you to maximize your marketing ROI and attract new clients. We are all looking for the secret sauce – the way to differentiate our business from the pack and gain a strong leadership position that none of our competitors will ever be able to match. While we can dream, we can never realize this goal unless we continually look for ways to re-invent our business. To be a star in real estate, we always need to [...]

Value of Buyers Agent Diminishing, Study Reveals

WAV Group has had the pleasure of working with the Houston Association of REALTOR®’s Consumer Research Panel for over a year now. The panel has helped the organization uncover many meaningful insights that have helped share technology strategies, advocacy efforts, and educational efforts. Today, the Houston Association of REALTORS® released the findings of their “DIY: Do It Yourself” consumer research panel study. The purpose of the study was to gauge how important Houston area consumers feel agents are to the transaction.  The survey, which was fielded to the 7,000 consumers that are now a part of the industry’s largest consumer [...]

MRIS Seeking Seasoned and Strategic Director of Marketing

Director of Marketing, Communications, Events & Education Position and Company Overview Metropolitan Regional Information Systems, Inc. (MRIS, Inc.), located in Rockville, MD, is the largest real estate information service in North America serving the information needs of nearly 40,000 real estate professionals in the Mid-Atlantic. The company helps facilitate over $60B in residential real estate transactions each year and provide breakthrough technology designed to create value and innovation for the real estate industry. The company offers a leading edge suite of real estate marketing tools and technologies to its customers available both via subscription and a la carte purchases. MRIS [...]

By |2018-05-03T21:24:13-07:00April 25th, 2014|Clients, Main category, Marketing, Our Services|Comments Off on MRIS Seeking Seasoned and Strategic Director of Marketing

Broker AVMs

One of the core services of brokerages and their agents is pricing property. In the olden days, it was less scientific than it is right now. On an individual property, agents deliver CMAs or BPOs. Today, using MLS data, brokers are now automating their services. Sometimes this service is called Automated Valuation Modeling, or AVMs. There is a healthy and robust marketplace for AVMs in the financial services industry. Banks want to know the debt-to-equity ratio on homes they hold mortgages on. They also want to use AVMs as a method to validate home appraisals. The government uses AVMs to [...]

WAV Group Releases Broker Technology Adoption and Satisfaction Study

WAV Group partner Victor Lund is pleased to release the results of our recent survey to measure what technologies brokers have adopted and how satisfied they are with each. The survey also measured how likely a firm is to replace a technology supplier in 2014. In order to understand how technology plays a role by size of firm, answers were collected in ten groups ranging from firms with 1-9 agents to firms with more than 1500 agents. This report is provided to the industry with our compliments. WAV Group performs this type of research across the real estate industry to [...]

Calculating ROI on Syndication to Publishers

WAV Group provides enterprise brokers with a monitoring service to measure their listing syndication strategy. It is a thorny and emotional topic where risks and rewards are balanced delicately. Undoubtedly, this week brokers who do syndicate to publisher websites are reviewing their reports from last month. Here are a few things you should look at. Listing Views Obviously, you want to know the number of times that your listing was viewed on each publisher website. The easiest way to view listings by the publisher is to look at reports from your listing distributer – like Listhub, Point2, reDataVault, etc. If [...]

Early Success Can Be Tricky – Take Care!

We work with all types of companies and organizations and have the opportunity to see many different approaches to successfully delivering products and services.  Successful companies have many similarities and when you look into them closely you see certain constants.  These companies almost always have strong leadership, values and a clear vision that is understood by everyone that works there.  When you look back at their evolution you see a company that stayed on track to their core mission.  You’ll see a company that understood the basics and paid attention to detail, their customers, what the market was asking for [...]

By |2018-05-03T21:24:14-07:00April 9th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|Comments Off on Early Success Can Be Tricky – Take Care!

Important Information from the NSBA

It is a great honor to be able to serve on the Board of Trustees of the National Small Business Association. Below is a piece by NSBA President and CEO Todd McCracken discussing important issues facing all small business across industries, including real estate. I look forward to sharing more valuable information like this from the NSBA with our industry! To become a member of the NSBA visit nsba.biz   Inside the Beltway - March The Monthly Update on Small-Business Policy By NSBA President and CEO Todd McCracken Small Business Policymakers On Wednesday, March 5, the Senate Small Business Committee voted [...]

By |2018-05-03T21:24:15-07:00March 13th, 2014|Broker-Agent Information, Main category, Our Services|Comments Off on Important Information from the NSBA

How A Top Agent Goes To The Next Level

A while back I did an interview with Justin Havre, who is a top real estate agent in Calgary Alberta working at CIR REALTY.  CIR is the largest independent firm in Canada with about 650 agents.  With his team, Justin Havre & Associates, he has been number one or two in his market for a number of years, (#1 team for 2011-2013) and to put things in perspective, at the time of the first interview he and his team were doing nearly 200 transactions a year. I sat down with Justin in our original interview to understand some of the [...]

By |2018-05-03T21:24:16-07:00March 12th, 2014|Broker-Agent Information, Main category, Our Services|Comments Off on How A Top Agent Goes To The Next Level