Does your website have a Newsroom? It should
One of any organization’s core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable?
WAV Group Broker Transaction Management Adoption Study
Brokers – please take this survey. MLSs and an AORs – we ask you to send this survey link to your brokers. Thank you for your support with this mission-critical research on the marketplace. The survey results will be available for download here on WAV Group this fall.
Research-Powered Communication is Rocket Fuel for Marketing
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
Why Large Firms are Growing While Small Firms Face Uncertain Futures– 5 Strategies for Success
Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
In a COVID-19 Environment, We All Need New Strategic Plans
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
Communications Planning & Preparation Best Practices
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
An Awkward Moment for Stale Drip Marketing
Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
Divergent Perspectives by America’s Real Estate Leaders
This year, we see the tale of two beliefs - a group that believes that real estate is poised for growth - and a group that believes that our strong US Economy has a higher risk of downside despite 2019 jumping out to a great start.
Color of the Year 2020
The color of the year was recently announced: it is Classic Blue. More precisely, it is Pantone 19-4052 Classic Blue, “a solid and dependable hue we can always rely on,” described by Pantone in its annual announcement.
WAV GROUP Managing Partners, Clients Prevail in RISMedia’s Top 2020 Newsmakers & Swanepoel Power 200
The new year brings many reasons for celebration at WAV Group as managing partners Marilyn Wilson, Victor Lund and a number of our clients are recognized on RISMedia’s 2020 Real Estate Newsmakers and Swanepoel’s Power 200 rankings.
‘Tis the Season for APPreciation
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.