Companies spend a lot of time and money focusing on their Elevator Pitch. As a PR professional, I can appreciate that and endorse the value of a key, succinct messaging to describe your company. My guess is so much focus has been placed on a strong Elevator Pitch because it's highly valued when a firm is out raising capital. I just wished more folks paid attention to their boilerplates.
I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.
When I meet the “father of Public Relations,” Edward Bernays, he was in his 90s. I was a USC grad student in the School of Journalism working on my Masters in Public Relations (MPR). A small group of us had gathered at a Public Relations Student Society of America reception at a national conference to meet the living legend. His body may have been feeble, but his brain was still wickedly razor sharp.
We are excited to have David Gumpper on the team here at WAV Group. Since joining our firm, he has been actively supporting our brokerage, MLS, and technology clients with a wide variety of systems audits and systems integrations.
WAV Group is pleased to announce David Gumpper as the latest addition to its growing suite of executive leaders. David Gumpper, former Chief Technology Officer for Michael Saunders & Company and Founder of the Gumpper Group, a strong industry advocate will be leading the company’s Technology Consulting division. David’s depth of experience helping brokerages increase market share uniquely qualifies him to help technology companies, brokerages and MLSs drive success by delivering technology and marketing programs. David is expert at o leading the development of sound technology strategies that position a company well for success and then develop workable and practical [...]
In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell! Finding the best ways to engage with potential sellers is the KEY to business success. You’ve probably heard the old adage – You have to list to last! How can you train and motivate your agents to aggressively pursue seller leads and scheduling listing presentations?
Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you. We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would like to invite each of our readers to participate in our upcoming nationwide MLS Services and Support Survey. As in past years, the WAV Group survey will measure awareness, adoption and attitudes [...]
African-American novelist, playwright, poet, and social critic James Baldwin put it best: “Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go.” That sage advice is at the heart of why every organization benefits from a Media Audit. Never heard of a Media Audit? You are clearly not alone, because despite its enormous value and incredible insight for business and communications objectives, most companies don’t use them. What is a Media Audit? A Media Audit is a survey – a deep dive into how a company and its competitors communicate, [...]
My 13-year-old daughter provided me with a raw lesson in digital rights management yesterday. It is a pretty simple lesson really – do not let others build their business using your content, at your expense. Background Like every 13 year old, Social Media is a thing. 13 is the minimum age to open an account on Facebook, Twitter, Instagram, Pinterest, Tumblr, Kik, and SnapChat. You need to be 18 for YouTube, but a 13-year-old can sign up with a parent’s permission. For those of you who know me well, you know that my daughter already has a social media following [...]
For those who are in the know in the MLS space, you are aware that Sandicor has always been one of the MLSs to watch. Led by Ray Ewing, President and CEO, they are early adopters of exciting new technologies often setting the pace for other MLSs around the country. Sandicor follows their own path choosing the tools they believe are going to be the best for their members. Today’s announcement that Sandicor has selected CRS Data’s MLS Tax Suite is no exception. When I saw the overhauled interface for the CRS Data system about a year ago, I was blown away. [...]
WAV Group is a part of strategic plans very often for some of the largest MLSs and Associations in our industry. When conducting strategic plans we hear from brokers and board members that their organization is out of touch with today’s reality. So how do you get your board in touch? You can pay thousands of dollars for several of your board members to attend industry events. Many of these events can be very valuable for the content that is presented, the networking, and peer-to-peer learning. The CMLS conference and the AEI conference are two great opportunities for MLSs and Associations to get in [...]
It’s a new year and you are, no doubt, plotting your communications strategy for 2016. We published an article about the top 10 posts of the year on Facebook recently that ignited deeper thought about communication strategies that work. Entertainment is certainly one of them. If the Disney family is the first family of Entertainment in American History, P.T. Barnum is certainly a cousin. Legend has it that he is also responsible for one of the most famous quotes in the PR business: “I don’t care what you say about me, just spell my name right.” If you read the [...]
