A New Report: Presale renovation is moving from niche to mainstay – and AI is leading the way

Most agents sat on the sidelines when virtual tours made their debut. Now, they are ubiquitous. Back in the mid to late 1990s, when virtual tours were primarily used for luxury listings, they felt clunky and slow, and often required buyers to download special browser plugins just to view a listing. I remember vividly IPIX and its 360 virtual tour tech at the first mainstream Inman Real Estate Connect at the San Francisco Hilton. It wowed the crowd but cost $1000 a tour. Most agents initially looked at virtual tours as a marketing gimmick until around 2010. Fast forward to [...]