For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click.
By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS.
When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.
The partnership is the marriage between engaging technology and the traffic offered through MLS integration.
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]
It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?
What’s the most underrated skill in public relations today? It’s not mastering AI tools, or writing punchy subject lines, or even generating a buzz on social media. For the long game? It is relationships. Not the superficial, connect-and-forget kind built through mass emails or casual LinkedIn DMs. I’m talking about actual relationships. The kind that takes time, trust, consistency, and a deep understanding of the journalists we aim to work with; the kind built over years, not news cycles. The latest Cision One State of the Media survey, which gathered insights from over 3,000 journalists across 19 global markets, drives [...]
History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”
