AI tech and MLS of Choice requires parity: How San Francisco Association of Realtors are doing that with Restb.ai
With the removal of compensation from the MLS and so much uncertainty in real estate, MLSs must decide what components of their value proposition to focus on to step up their game and communicate the tangible benefits they deliver. MLSs must lean in to find AI tools that make the jobs of agents easier and more productive. They must also remember that all agents are not created equal. Providing a choice with MLS systems, the core tool offered by MLSs is one significant way to ensure you are meeting the diverse needs of your MLS customers. True MLS of Choice, however, isn’t [...]