NNRMLS study reveals that properties promoted on the MLS sell for more than off-MLS homes on average.
On average, a listing on the multiple listing service yielded a 17% premium in sales price over similar properties sold off-MLS independent of other variables. For a typical home, this resulted in a $55,250 increase in sales price. This study is consistent with studies conducted in other markets as well. It makes sense that a property promoted by hundreds of IDX feeds enabled by the Multiple Listing Service, plus the exposure to the most qualified network of industry professionals in the local MLS region would generate the most buyer interest.