NNRMLS study reveals that properties promoted on the MLS sell for more than off-MLS homes on average.

On average, a listing on the multiple listing service yielded a 17% premium in sales price over similar properties sold off-MLS independent of other variables. For a typical home, this resulted in a $55,250 increase in sales price. This study is consistent with studies conducted in other markets as well. It makes sense that a property promoted by hundreds of IDX feeds enabled by the Multiple Listing Service, plus the exposure to the most qualified network of industry professionals in the local MLS region would generate the most buyer interest.

By |2025-03-16T06:02:20-07:00May 2nd, 2023|MLS, MLS Insights, Press Releases, Research|Comments Off on NNRMLS study reveals that properties promoted on the MLS sell for more than off-MLS homes on average.
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Not all Consumers Believe Commissions are a Mystery

Reading the disturbing news about yet another Class Action Lawsuit facing our industry is upsetting to all of us, needless to say. For those that are losing sleep over the implications of the potential outcomes of these lawsuits to their bottom-line, I thought you might want to read a bit of reassuring news, directly from consumers.

By |2025-03-16T05:58:58-07:00March 30th, 2023|Broker-Agent Information, Industry Observations, Research|Comments Off on Not all Consumers Believe Commissions are a Mystery
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WAV Group Releases 2023 Brokerage Technology Study

In today’s fast-paced real estate market, technology has become a crucial component of broker success. WAV Group’s 2023 Broker Technology Study captured broker technology usage patterns and their perceived impact on business and agent success.   Technology plays a significant role in the success of brokers and MLSs in today’s real estate market. While brokers are generally supportive of their technology stacks, they do believe that technology is not being leveraged to its fullest extent. There is room to better promote why and how agents will benefit if they fully embrace technology offered by their brokerage. 

By |2025-03-16T05:58:09-07:00March 28th, 2023|Broker Information, Broker Technology Research, Real Estate Technology, Research|Comments Off on WAV Group Releases 2023 Brokerage Technology Study
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New 2022 Realtor Tech Survey Reveals Advances, Shortcomings

Today the National Association of Realtors released its annual Technology survey of members, one of my favorite yearly research studies. With over 2,400 responses, it provides excellent insight into how tech innovations are impacting the real estate business now and in the future. Not many surprises, but this new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights: -eSigning rules: Looking back at the last 12 months, respondents ranked eSignatures as the most impactful tech tool (79%), with lockboxes (67%) and local MLS apps/technology (67%) tied for second place. [...]

By |2022-10-31T11:11:11-07:00November 1st, 2022|Announcements, Broker-Agent Information, NAR, News, Real Estate Technology, Research, Technology|Comments Off on New 2022 Realtor Tech Survey Reveals Advances, Shortcomings
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What is the most valuable service buyer agents provide?

One encouraging finding from the study was the high percentage of overall buyer satisfaction with the value provided by their agent. 88% of respondents thought that their agent earned the commission that they received on the home purchase. This is good news for an industry that has seen many “industry disruptors” enter the marketplace over the last several decades.

By |2025-03-16T05:33:52-07:00October 26th, 2022|Broker-Agent Information, Research, Suveys and Research, WAV Group Research|Comments Off on What is the most valuable service buyer agents provide?
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New Study Reveals Increased Transparency Leads to Increased Value

WAV Group’s new Buyer Agent Commission Study reveals many insights from buyers about their awareness, understanding and appreciation of how commissions work when buying a home.

By |2025-03-16T05:32:42-07:00October 12th, 2022|Reports, Research, Suveys and Research, Whitepaper|Comments Off on New Study Reveals Increased Transparency Leads to Increased Value
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Facing the Future of the MLS Buyer Broker Commission Litigation

Are you following any of the Buyer Commission lawsuits? MLSs that require a listing broker to provide a blanket, unilateral offer of compensation to buyer brokers in order to submit a listing to the MLS is likely to be rendered obsolete. Imagining a future of the MLS without the offer of compensation, should be the top issue discussed in MLS board rooms today.

By |2022-10-04T16:13:13-07:00October 5th, 2022|Associations, Bills and Policies, Legal in Real Estate, MLS, MLS Insights, Our Services, Research|Comments Off on Facing the Future of the MLS Buyer Broker Commission Litigation
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Minimize Buyer Frustration with Effective Financing Education and Preparation

Money may or may not buy happiness, but you for sure need it to buy a house. For most people that means getting a mortgage. Thirty-five percent of frustrated homebuyers in the WAV Group Homebuyer Frustration report pointed to the mortgage process being a source of their frustration. One respondent in the study suggested, “There needs to be more workers in the mortgage field to make it run faster.” 

By |2025-03-16T05:22:00-07:00August 1st, 2022|Broker-Agent Information, Research, Suveys and Research, Thought Leadership, WAV Group Research|Comments Off on Minimize Buyer Frustration with Effective Financing Education and Preparation
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Minimize Buyer Frustration with Adequate Education Upfront

The WAV Group’s recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller’s market.  While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions.

By |2022-07-18T13:11:54-07:00July 18th, 2022|Broker-Agent Information, Industry Observations, Reports, Research, Suveys and Research, WAV Group Research|Comments Off on Minimize Buyer Frustration with Adequate Education Upfront
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72% of Recent Homebuyers Report Feeling Some Level of Frustration with Their Home Purchase.

It is often said that for most people buying a home is the single largest purchase of their lives. A decision of that magnitude should be made with time and careful consideration, but recent buyers have been rushing from one house to the next, making offers as quickly as they can.  It should be no surprise then that the chief complaint revealed in the WAV Group Homebuyer Frustration Report was feeling rushed to make an offer on the house, with 49% of frustrated buyers pointing to this issue.

By |2022-07-14T08:12:03-07:00July 14th, 2022|Reports, Research, Thought Leadership, WAV Group Research|Comments Off on 72% of Recent Homebuyers Report Feeling Some Level of Frustration with Their Home Purchase.
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The Color of the Year is “Very Peri”

In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]

By |2022-01-27T07:25:10-08:00January 26th, 2022|Marketing, Research|Comments Off on The Color of the Year is “Very Peri”
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The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations

As an essential job throughout the pandemic in most states, real estate agents continued to help people find the American dream of homeownership. The MLS organizations that supported them did what was necessary to support the local market as they always have, just in new ways. 

By |2021-12-13T14:15:15-08:00December 13th, 2021|Associations, COVID-19, Industry Observations, MLS, Research, Thought Leadership|Comments Off on The hybrid workplace is likely here to stay: Common hurdles and best practices for MLSs and associations
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