Sales Advisory Archives

Smarter Agent throws arrow at Zillow and others

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. [...]

By Victor Lund|2018-05-03T21:25:18-07:00January 7th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments

New Ways to Leverage MLS Data
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New Ways to Leverage MLS Data

Main category, MLS Insights, Our Company, Reports, Sales Advisory

New Ways to Leverage MLS Data

It is an exciting time for Multiple Listing Services. The announcement of REALTOR® Property Resource by NAR has spawned many debates and several new programs allowing MLSs to leverage local property information in many new ways. The programs are exciting, but are evolving quickly and thus can be a bit confusing and even overwhelming at times. In an effort to help every MLS understand the unique values of each of the programs now available, the Council of Multiple Listing Services (CMLS), commissioned WAV Group to complete the attached evaluation. Ideally, the paper will assist each MLS and their governing boards [...]

By THE WAV GROUP|2018-05-03T21:26:07-07:00April 30th, 2010|Main category, MLS Insights, Our Company, Reports, Sales Advisory|Comments Off

RPR – To Join or Not to Join is Not the Only Question!
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RPR – To Join or Not to Join is Not the Only Question!

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Reports, Sales Advisory, Suveys and Research, Technology Evaluation

RPR – To Join or Not to Join is Not the Only Question!

Since the announcement made by NAR on the formation of RPR and their public rollout at the NAR conference in San Diego, RPR and their proposed business model has been a major topic of conversation in MLSs across the U.S. Some MLSs seem to think this is an idea long overdue while others have expressed “no interest” while most seem to be somewhere in between with a “wait and see” attitude. c planning session we facilitated for a major MLS the topic of RPR participation was, of course, discussed. Our approach to the discussion, as with any business issue, is [...]

By THE WAV GROUP|2018-05-03T21:26:15-07:00February 1st, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Reports, Sales Advisory, Suveys and Research, Technology Evaluation|Comments Off

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