Here we go, as the world turns again in real estate SEO. It didn't take Google long to release the August 2024 Core Update after the judgment in the antitrust case. Google Search announced another core update on August 15, 2024.
In a world where digital presence is as crucial as physical location, the real estate industry finds itself navigating a turbulent sea of change. The recent antitrust ruling against Google has sent ripples through the digital landscape.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 10 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. AI ads are coming My first journalism boss was the late, great Jeffery Weiss, managing editor at the Miami Hurricane, our University of Miami newspaper that was printed at the Miami Herald back in the day. Jeffery had two signs on his desk – a desk that was stacked with piles of papers a foot high covering the entire top [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 7 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. ChatGPT is adding a memory feature OpenAI revealed this week that it is testing a new memory feature for ChatGPT. The goal is a more personalized and valuable experience without providing expert prompts for ChatGPT to remember any previous prompts or stay within the same prompt set. A key new feature of this potentially potent addition [...]
Discover how Google's Search Generative Experience (SGE) revolutionizes the real estate market. With AI-enhanced search capabilities, SGE offers a new way of accessing property information, changing how SEO is approached in real estate. This article delves into the benefits and challenges of SGE, offering insights on adapting SEO strategies for real estate professionals. Stay ahead in the digital landscape with our comprehensive analysis and tips.
Three SEO strategies to enhance real estate websites. If you're a real estate agent, broker, or technology company, you know that having a website is essential for your business. It gives you a place to showcase your listings and services and allows potential clients to learn more about you and get in touch with you quickly. You need to ensure that your site is optimized for search engines to attract more visitors. Yes, search engine optimization is still alive and continues to grow as it evolves in providing answers to people's questions.
We just escorted a client though a double audit of their search engine optimization on their broker website. We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]
Years ago, when consumers searched for keywords like City Name + Real Estate, an actual real estate broker would appear in the search results. Those days are long gone for most cities in America. Unless a broker has invested richly in the goal to appear on page one, Zillow, Trulia, Realtor.com, and Homes.com dominate. With the advent of mobile search and the consumer awareness of long tail search, the goal of SEO strategies by portals expanded to include property address. Again, four or five years ago, if you searched for a property by address, and that property was for sale, [...]
