Your Elected Friend

MLS and Association leadership brings forth an unusual ‘changing of friends’ on an annual basis. It is in the spring of each year that we begin to see these friendships take hold as CEOs arrive at NAR Midyear with their new Board Chairman in tow. It is all part of an important synthesis that takes place in our industry – one that often goes unappreciated. For five or more weeks each year, CEOs are on the road with their Chairman, building a friendship that is pivotal to a successful year, and in some cases, lasting a lifetime. WAV Group strategic [...]

By |2018-05-03T21:24:36-07:00May 13th, 2013|Clients, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Company, Strategic Planning|Comments Off on Your Elected Friend
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Managing MLS Channel Conflict

On the business-to-business side of real estate, there are entities that cooperate with one another that also compete with one another. A common term for this in modern business management is a neologism called coopetition. Brokers competing against each other participate together in the MLS to share information and offer of compensation; and may be related to the same franchise. Agents who compete with each other participate in Associations of REALTORS and are often members of the same brokerage or franchise. Associations who compete with each other sometimes cooperate in offering MLS services. Within this system of collaboration, there are [...]

By |2018-05-03T21:24:38-07:00April 11th, 2013|Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Managing MLS Channel Conflict
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Is the MLS In Danger?

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

By |2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments
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Broker Profitability POD concept

This may be the real future of real estate brokerage. You will need to endure a series of short product stories to understand the POD concept for real estate brokerage. The coffee industry hit a home run with coffee pods. As it turns out, consumers would be happy to pay more for coffee if they do not need to deal with filters, scoops, and cans. The coffee pod industry was able to sell less coffee for a higher price by offering convenience. The pod revolution did not end with coffee. The rather smart dudes and dudettes at P&G took one [...]

By |2018-05-03T21:24:44-07:00December 20th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Strategic Planning|1 Comment
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The Role of Mortgage on Broker Dollar

Only the largest brokerages in a given region provide loan solutions through joint ventures or wholly owned mortgage companies. This provides these companies with a distinct advantage in many areas of providing a full array of consumer services around home ownership. For these companies, it is a generous source of additional revenue and the consumer loves the convenience. The Mortgage Bankers Association reported that independent mortgage banks earned between $2150 and $2450 profit per loan in 2012. The average production profit in basis points ranged between 107 and 120. The average production was between 1700 and 2000 loans per quarter. [...]

By |2018-05-03T21:24:46-07:00December 17th, 2012|Broker Technology Research, Main category, Strategic Planning|Comments Off on The Role of Mortgage on Broker Dollar
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Technology Tools Used by Great Office Managers

All too frequently companies focus on broker tools or agent tools, losing sight of the tools used by great managers. Brokers who truly understand the value of office managers dedicate resources to deliver manager tools that drive company success and agent productivity. These tools fold into three categories: Market Analysis, Sales Analysis, and Agent Effectiveness. Market Analysis Tools Market Analysis involves using tools like Terradatum Broker Matrix or Trendgraphix. These tools give office managers access to two specific measurements that are key to success: Competitor Sales Volume and Agent Sales Volume relative to market pace. The first is a competitive [...]

By |2018-05-03T21:24:46-07:00December 10th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|Comments Off on Technology Tools Used by Great Office Managers
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Cindy Miller joins NTREIS

WAV Group had the opportunity to work with North Texas Real Estate Information Systems in 2012, facilitating the company's strategic plan. NTREIS is among the largest MLS service providers in the nation, and probably covers more square miles of real estate than anyone (not fact checked). It is a great organization with a popular governance model that establishes each Association of REALTORS® as the MLS Service provider to their members, powered by NTREIS. The Associations are the first line of support, training, and billing to the agents. During our project, we had the opportunity to work closely with Cindy Miller [...]

By |2018-05-03T21:24:46-07:00December 4th, 2012|Main category, MLS Insights, Strategic Planning|Comments Off on Cindy Miller joins NTREIS
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CMLS brainstorms new approach for MLS Rules

The CMLS meetings (Council of MLS) were held on Wednesday, November 7th. There were numerous presentations but one in particular seemed to engage the Nation's leading MLS executives in attendance - ReThink MLS. The question before the panel was "What If We Started from Scratch?" As we all know, MLS rules (including Broker Reciprocity) provides structure for how brokers and agents will behave when sharing listings with one another: Two problems have arisen since these rules were first crafted more than a dozen years ago. The MLS rules have become cumbersome in length and somewhat unwieldy to manage and enforce. [...]

By |2018-05-03T21:24:47-07:00November 12th, 2012|Main category, MLS Insights, Strategic Planning|1 Comment
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WAV Group WEBINAR – eCommerce 101: It’s Not As Easy As It Looks!

Come join the partners of the WAV Group as they draw on their experiences in eCommerce to talk about ways to create new revenues for your organization. While I was at Fisher-Price, I launched the company’s first ever eCommerce program. Since then I have worked with several companies in many business sectors launching their own eCommerce programs. While the Fisher-Price is now one of the most profitable divisions of the company, it did not come without gaining a few bumps and bruises along the way.  Bottomline – eCommerce is a LOT harder than it looks. WAV Group would like to [...]

By |2018-05-03T21:24:50-07:00October 5th, 2012|Main category, MLS Insights, Sales Advisory, Strategic Planning|Comments Off on WAV Group WEBINAR – eCommerce 101: It’s Not As Easy As It Looks!
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Your company is a mess and that’s ok

If you look around your business and recognize a mess, everything is probably working a lot more smoothly than you imagine. It sounds counter intuitive, but companies that are progressive and evolutionary are likely to have many things left undone. Here are three things that you are likely to recognize in your company that are unseemly, but good. Wrong People There is no such thing as a perfect business team. When you evaluate your team, you will recognize that they all have strengths and weaknesses. Everyone is always working on improvement in some area of their professional responsibility. In today’s [...]

By |2018-05-03T21:24:52-07:00September 17th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Product Management, Strategic Planning|Comments Off on Your company is a mess and that’s ok
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Great Companies Execute Effectively

Marilyn Wilson's post yesterday set off a storm. The DMV, known for its historically horrid service experience has changed their ways. They do a good job, at least here in San Luis Obsipo, CA. When WAV Group is providing strategic planning support to an MLS, Association, Technology company, or broker - we measure stuff. There is usually a comparison chart created that shows a checklist of features or service offerings that compares company or product A vs. company or product B, C, and D. This is an important exercise and the information drawn from this type of benchmarking is helpful [...]

By |2018-05-03T21:24:54-07:00August 16th, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning|Comments Off on Great Companies Execute Effectively
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Loyalty Marketing in Real Estate

An innovative concept known as loyalty marketing was heralded by the launch of American Airlines AAdvantage in the early 80’s and has since evolved to become competitive table-stakes as loyalty programs have saturated the business landscape. It is curious that an industry like real estate, powered by 80% repeat and referral business has missed the mark on loyalty marketing. Real Estate is not the only industry getting it wrong. It’s safe to say that the majority of programs consumers experience today have been designed “By Boomers for Boomers,” all while fundamental shifts in consumer purchase behavior demand that new models [...]

By |2018-05-03T21:24:55-07:00July 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments
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