Strategic Planning Archives

WAV Group MLS Technology Adoption Survey Invitation

WAV Group is conducting a national research project to help MLSs better understand adoption rates of the myriad of technology services now being offered by MLSs. Many MLSs provide products such as tax/public records, showing appointment software, document management, forms and so on. It is important to understand how many of your active members are actually using each of these tools to understand whether the costs are justified. Many MLSs have asked us to help them better understand their success in gaining adoption relative to other MLSs around the country. There are many dynamics to consider when evaluating adoption rates. [...]

By THE WAV GROUP|2018-05-03T21:24:56-07:00June 15th, 2012|Main category, MLS Insights, Strategic Planning, Suveys and Research|Comments Off

CoreLogic 2012 User Group Meeting and Summit

WAV Group partner, Victor Lund will be attending the 2012 CoreLogic User Group Meeting and Summit in Chicago next week. The event looks to be information-filled with presentations that provide insight in guidance into the future developments of MLS systems that power about half of America's MLS. Some of the topics include updates on the ongoing development of the core functionality in Fusion MLS, Matrix, and Tempo. These systems are deployed to many of the largest MLSs in the country. CoreLogic will also be releasing information on advances in Mobile, Fusion CMA, Social Media, Fusion Contact Management, Fusion Stats Pro, [...]

By Victor Lund|2018-05-03T21:24:56-07:00June 13th, 2012|Main category, Strategic Planning, Suveys and Research, Technology Evaluation|Comments Off

Edina Realty and Broker Syndication Choices

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online [...]

By Victor Lund|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Main category, Marketing, Strategic Planning|Comments Off

RPR “Best Practices” Case Studies – Keys To Adoption

Every MLS and Broker in the country knows how difficult it is to successfully roll out new products to REALTORS®. There are so many technology options out there and it’s so difficult to get a busy agent’s attention. It’s even more difficult to convince them to try out a new service that may help project a more professional image when they are in the throes of trying to conduct business. WAV Group has watched Realtor Property Resource® (RPR®) with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has [...]

By Victor Lund|2018-09-10T13:31:01-07:00May 11th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?
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Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning

Attention MLS Boards – Are You Using All of the Services Provided by Your MLS?

At WAV Group, we conduct strategic planning sessions for many of the nation’s largest MLSs. As part of our due diligence we conduct in-depth interviews with many leading brokers and MLS Board members. During these interviews, many tell us how they appreciate the depth and scope of services offered by their MLS. There’s a problem though…many of those we interview have not used the services offered by their local MLS. In some cases, they are not even familiar with the services being offered. These board members haven’t taken the time to learn about each of the services offered by their [...]

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 7th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning|Comments Off

CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Explaining an MLS App Store

I am not sure if anyone is allowed to use Apple's famous App Store name, but lets suffice it to say that the term App Store is familiar to most - so lets use that anyway. The key components of an App Store are Instant delivery, Platform Specific, eCommerce enabled. This is really important to understand because FBS truly is launching the first real MLS App Store. This is different from the RE Technology Success Store, which we call an App Store, but it is really an eCommerce solution. Let me explain: Instant Installation The key component of [...]

By Victor Lund|2018-05-03T21:25:05-07:00May 1st, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Technology Evaluation|8 Comments

Are People Really Resistant to Change?
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Are People Really Resistant to Change?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research

Are People Really Resistant to Change?

I had the pleasure of speaking at the Broker Summit put on by the Michigan Association of REALTORSâ this week in Detroit, Michigan. The topic I was asked to speak on was the “Future of Real Estate”, just a small topic right? But this was really a fun topic because it gave me an opportunity to talk about some significant changes I have witnessed over the years impacting our industry, like the change in the broker/agent relationship, changes in technology and the changing role of the consumer and what these changes mean for our future. In this post I don’t [...]

By THE WAV GROUP|2018-05-03T21:25:05-07:00April 27th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights, Our Company, Our Services, Reports, Strategic Planning, Suveys and Research|Comments Off

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

WAV Group Partner Mike Audet to Speak at Michigan Association of REALTORS® Broker Summit

The real estate industry is going through a number of significant “shifts” today that will change the way our industry operates in the future. These shifts are the result of natural pressures building up. The pressure occurs slowly over time but when it reaches a critical point change has to happen and we believe we are seeing this on a number of fronts in our industry today. Mike Audet, founding partner of WAV Group, will be the keynote speaker at the Michigan Association of REALTORS® "Broker Summit" event being held in Detroit, Michigan on April 25th. Mike will talk about these key [...]

By THE WAV GROUP|2018-05-03T21:25:07-07:00April 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|Comments Off

Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off