If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey. From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.
At WAV Group, we have been helping MLSs and associations measure their success and helping them find the areas to improve. These years of experience of hundreds of surveys has led to the creation of the first Customer Experience Index (CXI) for the real estate industry.
Improv is funny and magical. Many companies who lead in innovation across all industries leverage in the simple rules of improv; brokerage leadership Teams can find great opportunities for innovation and improve just about any aspect of your business.
There is that moment in an executive’s leadership life when they look around the office and think; what in the world are we doing? There is a rapid fix to getting back on track. It is the creation of three pillars that are often misunderstood: Mission, Vision, and Values. These concepts build the basis for the company road map, and they shine a guiding light on the pathway to goals-oriented success. In short, these three pillars are the foundation for clear direction.
If you’ve done quality time in politics or at a publicly traded company, you know that strategic thinking is embedded into leadership roles and into the roles of those who support leadership. But the looming question is, how do some of them get it right and others get it terribly wrong? Let us also ask: is this process going deep enough within the institutional thinking of organized real estate?
Change begins with awareness and education as the foundations to launch into strategic action.
Often, I am asked, “when is the best time to sell my real estate brokerage firm?” An important benchmarking tool is to have a professional valuation prepared for your firm so you have a realistic starting point.
Enterprise firms understand that operating a brokerage has little to do with selling real estate and everything to do with managing people. Here are five ways to put that knowledge into action.
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
In Part 5 of his podcast, “How Production Home Builders win by maximizing the Multiple Listing Service (MLS)” – available on iTunes and Google Play – Caballero uncovers a dirty little secret in the home building industry that many agents know all too well. Builders unethically advertise the same property at different prices in different places. Read More...
The Council of MLS hosted a meeting last week to gather perspectives from brokers and MLSs about COVID-19 related issues. Craig Cheatham of The Realty Alliance, Bill Fowler of Compass, and Caitlin McCrory of Redfin gave these suggestions for MLSs to consider.
