Midyear Broker Website Benchmarks

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

By |2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment
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Another Broker-Governed MLS Gets RESO Certification

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the COVE Group MLSs repeatedly lead the industry in adopting best practices. Its in their DNA. And yes, Anne Bailey does a great job facilitating the COVE group and both of [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Another Broker-Governed MLS Gets RESO Certification
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Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on Who Syndicated My Listings?
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Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|Comments Off on Goomzee Growth
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Marketing Trauma

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|Comments Off on Marketing Trauma
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|Comments Off on WAVinar eMails
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Howard Hanna Promotes 5700 REALTORS on Realtor.com

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

By |2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments
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Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure.  If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company.  We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task.  Every time [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on Technology Self Audit For Real Estate Companies
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on A New Way for MLSs to look at Mobile
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:11-07:00May 27th, 2014|Broker-Agent Information, Main category, Marketing, Technology Evaluation|Comments Off on Top 5 Articles of the Week
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Top Articles of the Week

 Beating Zillow at Their Own Game What if I told you that just about everything you find unfair about the way Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime.   What is Email Drip Marketing? Chinese water torture is a way to drive someone insane by slowly dripping water on the person's forehead. Drop email marketing is a communication strategy that slowly drips email messages to prospects' [...]

By |2018-05-03T21:24:11-07:00May 9th, 2014|Broker Technology Research, Main category, Marketing, Technology Evaluation|Comments Off on Top Articles of the Week
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Third Party Site or MLS? Why not both?

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again.  They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments
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