It is interesting how one thing can lead to another.  On the same weekend that I was quickly making sure thathttp://www.facebook.com/victorlund would be my new handle on facebook, I was also researching a social media strategy for a client and recognized that someone was Cybersquatting on their brand everywhere - Facebook, Twitter, Friendfeed etc.  Hence, thier brand was not available on these important social networks.  Hurry out today and register your name and your brand’s name on these networks, especially facebook - who changed from numbers to names over the weekend. This is important on many different levels of brand [...]

2:15 PM Monday June 1, 2009 by Bill Heil and Mikolaj Piskorski Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool? We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising. Of our sample (300,542 users, collected [...]