Great PR Begins With Great Storytelling
What makes the difference between a good public relations campaign and a great public relations campaign? It’s the story. If you don't have a great story to tell, you won't have great PR. It's that simple.
Ben Caballero Becomes the World’s First $2 Billion Realtor
When Gary Keller, founder of Keller Williams, presented Ben Caballero with the coveted Pinnacle Award for Real Estate Entrepreneurship five years ago, his comments were prophetic. Looking at Ben in front of a sea of KW agents at their Mega Camp event in Austin, Texas, Gary Keller explained the award. "Keller Williams a few years ago decided a few years ago," Keller said, "that if no one else was going to try and identify and acknowledge and respect the top real estate agents in the industry – not in Keller Williams but in the industry. That if no one else [...]
Marilyn Wilson to Moderate SmartZip Webinar
Join RETechnology and SmartZip for an upcoming webinar and hear from a panel of leading industry experts as they discuss top strategies to grow your real estate business in 2019.
Moving: Is This Real Estate’s Next Big Play?
Mortgage. Insurance. Title services. Closing Services. Real estate brokerage firms continue to look to the one-stop shop for a couple of big reasons.
CoreLogic Selected As Upstream Vendor
Upstream continues to pursue its goal to make it easier for brokers to manage the collection and distribution of their data used for their internal systems and external technology partners. After severing ties with RPR a few months ago, Upstream has announced its new development partner Corelogic. Corelogic will leverage Trestle(TM), its RESO Platinum-certified data platform to deliver services to brokers and their technology service providers.
Format for Writing Agent Bios
WAV Group has written a lot about agent profiles, and usually with scorn. There is nothing that demonstrates a lack of professionalism than a profile with a grey cut out instead of a professional photo, or an empty bio page. In some small way, I hope that this quick article will stimulate a few more brokers, teams (groups), and agents to rekindle the professional flame and update headshots and bios now.
Double-Pane Windows
The other night I was driving down a main thoroughfare near where I live, and the traffic was heavy. This street is less than 500 yards from our home. And while we’re not adjacent to it, when we bought our house over 20 years ago, we were concerned about traffic noise.
Inside Real Estate Experiences Explosive Growth in 2018
Inside Real Estate, a leading national developer of enterprise cloud software solutions in real estate today announced that the company has experienced rapid growth in both revenue and customer adoption, garnering 150,000 users to their platform in 2018. With YoY growth at 300+% in both customer base and revenue, Inside Real Estate is one of the fastest growing technology companies in the industry.
New WAV Group Study Reveals CRM Usage is Key to Driving Sustainable Broker Profitability
WAV Group recently fielded its WAV Group 2019 CRM Effectiveness Study. The study distributed to 71,581 brokers across the country clearly demonstrated that Client Relationship Management (CRM) solutions are becoming mainstream.
BHHS Fox and Roach Launches ACE to 5100 Agents
BHHS Fox and Roach REALTORS® is among the largest real estate brokerages in America, wholly owned by HomeServices of America, a Berkshire Hathaway Company. Fox and Roach is among the crown jewels of HomeServices in terms of size and volume along with Edina Realty, Long and Foster, Ebby Halliday and others. They have long maintained a commitment to delivering world class technology solutions to their agents and the customers they serve. Over the past two years, they have been focused on creating the most modern and best integrated platform for agents, rivaling any enterprise solution found in America today.
FMLS names Jeremy Crawford as new President and Chief Executive Officer
Today, First Multiple Listing Service(FMLS) named Jeremy Crawford, a seasoned MLS and technology executive as its new President and Chief Executive Officer. Jeremy will also be joining the FMLS Board of Directors. According to Cantey Davis, current President, and FMLS Board Member, “We’re thrilled to have Jeremy coming on board with us. His unique blend of talents is rarely found in the real estate industry: He is a proven technologist, skilled communicator and accomplished business leader.” Crawford comes to FMLS from his role as Chief Executive Officer of the Real Estate Standards Organization (RESO). During his tenure with RESO, membership [...]
Make 2019 the Year You Really Pay Attention to Your Customers
There isn’t a company in real estate that does not believe that it pays attention to the needs of its customers. We all want to think that every one of our customers would give us a 5-star rating, but we know deep down inside that is not the case. Because we interact with our customers every day, we do have some sense of what they are looking for. Here’s the problem though…. We don’t TALK to every one of our customers regularly – the silent majority are out there forming opinions without ever talking to their MLS, Association or brokerage directly.