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Broker Insights

How to Optimize Traffic to a LinkedIn Post: Best Strategies for Maximum Reach

February 17th, 2025|

LinkedIn is one of the most powerful platforms for generate awareness and discussion around real estate news, but getting your posts seen by a large audience isn’t always easy. LinkedIn’s algorithm determines which posts gain visibility and which fade into obscurity. If you want to maximize the reach of your content, understanding LinkedIn’s algorithmic preferences is key. Here are the best ways to optimize traffic to your LinkedIn post while working with the platform’s ranking system.

Howard Hanna and Compass Set the Tone for Brokerage M&A in 2025

January 30th, 2025|

As the real estate industry continues to evolve, 2025 may mark a significant turning point for brokerage firms across the United States. With shifting market conditions, pressure on buyside commissions,  increased operational costs, anti-trust litigation, and the rapid advancement of technology, industry experts predict that a wave of mergers could reshape the brokerage landscape.

MLS and Association Best Practices

Real Estate Technology Trends

Strategic Planning and Research

Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals

January 9th, 2025|

At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?