Need a new search?

Most of us tune out when we hear companies telling us how great they are in commercials. We have become pretty cynical about advertising. Traditional advertising like radio and TV have gotten slammed as ineffective tools for generating leads. There are whole technologies that have been built to help us zap advertising so that we can get to the content we are really interested in. Well, what if our advertising could become the content viewers are interested in? While in Orlando last week I heard a radio ad that got me thinking about a new way to make advertising relevant [...]

A few weeks ago I wrote a blog post about moving from Advertising to Edutizing. The whole idea is that consumers are interested in working with agents who clearly demonstrate indepth knowledge of all facets of the real estate industry and the local community.  The concept of Edutizing is really taking off around the country.  The California Association of REALTORS has put together a 3 hour session to help agents take advantage of this new communications phenomenon. The session called Gaining An Edge with Edutizing will be held from 1:30 to 4:30 pm on August 4th, immediately before the Inman conference. The [...]