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The DNA of a luxury brand is a set of characteristics and attributes that define its identity and set it apart from other brands. Luxury means that price does not matter; it’s more about aligning the customer with the treatment and lifestyle they want for themselves. Brands don’t do that; great agents do that.
When I interviewed Craig Newmark for California Real Estate magazine a dozen years ago, it struck me how down to earth and unassuming he was. After all, he had created one of the most pervasive and influential internet sites in the world. But Craig remained remarkably modest, humble and approachable. I called him the “Reluctant Internet Mogul.” Last year, Forbes wrote how Craig has now become the reluctant internet billionaire.
Customer experience is the cornerstone of luxury purchases. Buying luxury yachts, jewelry, clothing, cars, restaurants……you name it – its always different. Now lets look at the other side of the coin. Have you noticed that retail in your downtown area is dying? Have you noticed that malls are struggling? Macy’s, Target, Walmart, Gap, Nike and so many other retailers are struggling. The silent voices are the small, non-chain merchants, commonly known as the mom and pop retailers. When is the last time you went into an independent toy store? The consumer has gone online, and Amazon is the category killer. [...]
Victor Lund of the WAV Group will be joining Jim Walberg of Caribbean Islands Realty, Jon Larrance of Perry & Company, Bruce Hiatt of Las Vegas’ Luxury Realty Group, and Michael Marquette of Marquette Turner of Australia to produce a seminar on Social Networking at the Luxury Real Estate Conference in Las Vegas next week. The Seminar topic is titled “The Power of Social Networking: Facebook, Twitter, Linkedin, and Blogging Tactics of Top Luxury Professionals” The success that these Luxury Real Estate brokers are having from leveraging web 2.0 social technologies has been outstanding. It will be a pleasure to gain insight from professionals that have laid the [...]
Last week the WAV Group partners, Mike Audet, Marilyn Wilson and Victor Lund had the opportunity to speak at the Luxury Real Estate Conference at the Hotel du Louvre, in Paris, France. LuxuryRealEstate.com brokers from around the world came together to learn and share their experiences on serving the international markets. Topics ranged from strategies on international marketing, branding and web strategy to how to value and sell your real estate company. All of the participants rated the conference a huge success both in content and, of course, locale! One of the LRE attendees, Olivia Hsu Decker, owner of Deker Bullock Southeby's [...]
Whenever any member of the WAV Group is invited to speak at a conference, it is an honor. However, this is perhaps the honor of the year for our team. John Brian Losh of Who's Who in Luxury Real Estate has invited Marilyn Wilson and Victor Lund to his group's exclusive European conference in Paris, January 21st - 23rd. Having worked with brokers to launch thier brands overseas, and worked with foreign brokers to launch their businesses in the Americas, WAV Group understands the challenges. Moreover, we have had some experience marketing HyperLuxury properties. As we consider the topics related [...]
Over the years, negotiations over commissions have been particularly pronounced in luxury and hyper-luxury sales, signifying what the Department of Justice (DOJ) aims to address by joining the court and plaintiffs in challenging the practice of advertising buyer compensation in the MLS.
Lyon Real Estate Changes Name After 78 Years in Sacramento.
With the removal of compensation from the mls. Data quality is becoming an even more important benefit of MLSs. It’s not enough to just let your MLS customers self report on issues. MLSs need to consistently curate more comprehensive, accurate and timely real estate data insights to reinforce their core value proposition
Emma represents an iconic standard in real estate marketing, combining automation, customization, and brand consistency to deliver unparalleled results.
Selling a real estate brokerage isn’t like selling any other type of business. Here are 16 steps to take before the deal is closed.
This year's annual Florida Realtors® Convention & Trade Expo takes place Aug. 24-25, 2022, at Rosen Shingle Creek resort in Orlando, Fla. Realtors from around the state will discuss crucial issues that shape their profession, selecting from nearly 40 education sessions. Topics run the gamut, from how to sell luxury homes, the post-pandemic future of global real estate, how traditional brokerages can increase their profit margin, how to create videos people will watch, and proven strategies for "irresistible" listing presentations. The convention and workshop schedule is here. According to the Florida Realtors, the top keynoter is entrepreneur, celebrity, and self-made billionaire Martha Stewart, [...]
