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2 02, 2009

European Model May Point to Future of U.S. Real Estate

By |2018-05-03T21:26:35-07:00February 2nd, 2009|Main category|Comments Off on European Model May Point to Future of U.S. Real Estate

Over the past 2 years I have been very involved professionally with a brokerage/franchise model that originated in Europe and recently came to selected areas of the U.S. The name of the company is Engel & Volkers. I have been helping this company understand the US real estate industry, our technology and how they needed to modify their system to successfully enter our market. They did just that in late 2006 in Florida, where they have about 30 licenses. Next they opened in NY and New England in 2007 where they now have about 12 licenses and most recently they launched [...]

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15 10, 2007

Buyers Market vs. Sellers Market – The Two Heads of Real Estate

By |2018-05-03T21:26:53-07:00October 15th, 2007|Main category|Comments Off on Buyers Market vs. Sellers Market – The Two Heads of Real Estate

There is a great deal of elegance in real estate when property values are increasing and there are more buyers than sellers. Ritzy Realtors listing homes, and dancing among the luxury cars, are courted and pampered by title reps and mortgage reps in what seems like eternal bliss.  Every home is re-landscaped and staged for the upcoming bonanza which will result in no open houses, and immediate offers as soon as the listing hits the MLS.  Sold in 4 days! […]

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15 10, 2007

real estate keywords for search engine optimization

By |2018-05-03T21:26:53-07:00October 15th, 2007|Main category|Comments Off on real estate keywords for search engine optimization

HomesMagazine.com launched a blog a few months ago.  Yesterday there were 150 click throughs from google alone. Here are the keywords that worked and the traffic associated with it.  Incidentially, 89% of all search engine traffic to the blog came from Google. […]

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25 06, 2018

Looking For A Great Opportunity In An Even Better Location?

By |2018-06-25T15:00:44-07:00June 25th, 2018|Main category|Comments Off on Looking For A Great Opportunity In An Even Better Location?

Wow, this is a really fun one!  How would you like to run a real estate association and MLS in one of the prettiest ski towns in America, Park City, Utah?

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14 12, 2016

John Aaroe Group of Los Angeles Merges With Pacific Union

By |2018-05-03T21:23:00-07:00December 14th, 2016|Press Releases|Comments Off on John Aaroe Group of Los Angeles Merges With Pacific Union

John Aaroe Group of Los Angeles has entered into a merger agreement with Pacific Union.  The combination of the two firms will bring them in line with both Alain Pinel Realtors and RealtyONEGroup, two other California based firms in the National top 10 with sales in the $12 Billion range. John Aaroe Group will retain all of its branding and management. John Aaroe Group is one of the leading independent firms on the west side of Los Angeles with more then 400 agents across 9 offices in the communities of Pasadena, Downtown LA, Toluca Lake, Studio City, Sherman Oaks, Baldwin [...]

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16 03, 2016

LeadingRE, Miami Beach and Marketing Automation

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]

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24 02, 2016

LeadingRE, Miami Beach and Marketing Automation

By |2018-05-03T21:23:22-07:00February 24th, 2016|Main category|Comments Off on LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach this week is home to LeadingRE. It's happening during what I like to think of as the real estate brokerage convention season. Keller Williams had its Family Reunion last week and RE/MAX R4 follows in Las Vegas, Feb. 29-March 3. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward [...]

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27 04, 2015

Are You International?

By |2018-05-03T21:23:46-07:00April 27th, 2015|Main category, Marketing, Strategic Planning|Comments Off on Are You International?

Sophisticated real estate companies in metropolitan areas do a lot of international business, or at least aim to do international business. To facilitate international business they belong to networks like Christies, Leading Real Estate Companies of the World, Luxury Real Estate, or international franchise organizations. International is also a significant strategic development initiative for brokerage firms with strong relocation departments. The trigger to securing inbound referrals from abroad is relationship building. If you are not reaching out to international corporations with locations in your area, or taking trips to develop referral relationships with feeder markets, you are not likely to [...]

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25 07, 2012

Brokers pulling out of IDX

By |2018-05-03T21:24:55-07:00July 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Virtual Office Website Series|1 Comment

Game changers happen when businesses test radical strategies. When a company breaks from the pack they learn things that none of their competitors learn. They understand a strategy that nobody else as any experience with. They grow their business wisdom and often find new ways to edge out the competition. By studying the impacts of strategies like withdrawing from listing syndication; launching single listing websites or virtual tours; and, withdrawing from IDX, marketers can learn volumes about how these strategies impact their online strategy. Listing Syndication Strategies that work WAV Group has been studying listing syndication strategies for more than [...]

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17 04, 2009

European Model Gaining Ground in U.S. Despite Tough Market

By |2018-05-03T21:26:30-07:00April 17th, 2009|Broker-Agent Information, Main category, Our Services|Comments Off on European Model Gaining Ground in U.S. Despite Tough Market

We think it is interesting to note that during these very difficult times in real estate a new comer to the U.S. real estate market is successfully expanding their franchise operations. As Stefan Swanepoel reported today in Inman news (http://www.inman.com/node/94265)  Engel & Völkers announced that it signed its 555th license, worldwide, with the signing of the license region for Beverly Hills, Bel Air and Westwood in California. By way of background, Engel & Völkers is a luxury real estate company headquartered in Hamburg, Germany that has a unique international property shop concept.   All Engel & Völkers franchises must be built [...]

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16 02, 2009

Broker Website Effectiveness Study

By |2018-05-03T21:26:34-07:00February 16th, 2009|Broker-Agent Information, Main category|Comments Off on Broker Website Effectiveness Study

Last year WAV Group was given access to many of the top broker websites in the country to view thier traffic statistics. The hope was that by sharing the aggregated data, many of the false myths of succeeding online would be dispelled. As it turns out, SEO is not a big deal (despite some websites spending more than $1MM over time on it). Listing Syndication is important for sellers, but also not a huge driver of traffic. REALTOR.com does not pass much traffic along to brokers. And there is more.  Please download our whitepaper on the topic here. Or enjoy [...]

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