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25 06, 2020

Delta Media reports big gains for brokerage websites despite COVID-19 outbreak

By |2020-06-25T09:53:43-07:00June 25th, 2020|Broker Technology Research|Comments Off on Delta Media reports big gains for brokerage websites despite COVID-19 outbreak

More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]

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13 05, 2020

Flexmls Launches Photo Privacy as a Standard Feature

By |2020-05-14T09:40:14-07:00May 13th, 2020|Business Intelligence, MLS, Product Management|Comments Off on Flexmls Launches Photo Privacy as a Standard Feature

Private media allows the photos, videos, and virtual tours to stay in the MLS for off-market listings and only viewable by logged in users of the MLS like agents or appraisers.

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1 02, 2020

VESTAPLUS Back by Popular Demand in Palm Springs

By |2020-02-06T15:55:27-08:00February 1st, 2020|Clients, Press Releases|Comments Off on VESTAPLUS Back by Popular Demand in Palm Springs

I love it when an MLS listens and responds to their members’ requests quickly. In Palm Springs, CA, the MLS decided to switch MLS systems after working with the system provided by TheMLS/CLAW, the luxury MLS provider for about 6 years.

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5 08, 2018

Zillow’s Opinion of Upstream and CAR’s Forms License Policy Is Obvious

By |2018-08-13T22:38:18-07:00August 5th, 2018|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

I have been reading articles about Zillow Group’s positioning on Upstream and the forms licensing policy of the California Association of REALTORS® with great interest. My take away is that Zillow Group is doing and saying exactly what they should be doing and saying to positively impact Zillow’s market opportunities in real estate. Remember, Zillow has industry relations people and government relations people that want to fight tooth and nail for every advantage they can get. It’s business.

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5 06, 2018

5 Key Takeaways in Preparation for the FTC/DOJ Workshop

By |2018-06-05T00:48:04-07:00June 5th, 2018|Broker Public Portal, Main category|4 Comments

When Daniel Castro from the Internet Technology and Innovation Foundation (ITIF) took the stage at Inman in New York on January, we all thought he was going to provide an academic view of our industry and provide us with some food for thought. What we didn’t know was that he was going to tell us how the consumer needs Open Data because we have somehow been holding back on them.   We also didn’t know at the time that the ITIF had been promoting Zillow for many years.  Castro published an articles on the Federal Government’s Economic and Statistics Administration website featuring a promotional video from Zillow in 2015 entitled “Open Data Impact:  How Zillow Uses Open Data to Level the Playing Field for Consumers.”

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23 10, 2017

MLSs to Adopt Global Standard to Replace Antiquated Address System?

By |2018-05-03T21:22:36-07:00October 23rd, 2017|Main category, MLS Insights|Comments Off on MLSs to Adopt Global Standard to Replace Antiquated Address System?

Friedrich Nietzsche wrote, “Early in the morning, at the break of day, in all the freshness and dawn of one’s strength, to read a book – I call that vicious!” There is a liberating freedom about the early hours of Saturday or Sunday. Unlike the other days of the week, my mind has more freedom. I wake up unfocused on the routine of my workday and embrace any number of ideas or influences that come my way. I like to read – not books like I did as a teenager so much as digital media. One of my favorite inspirations [...]

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8 02, 2016

iPad Listing Presentations and Relationships

By |2018-05-03T21:23:23-07:00February 8th, 2016|Main category|Comments Off on iPad Listing Presentations and Relationships

WAV Group has been working with many companies on listing presentations. They are the Barnum & Bailey Circus of selling real estate. You know the drill, in this ring we have the home tour, in this ring we have comps, and in this ring we have why you should pick me. iPads deliver listing presentations with much higher impact than paper. It’s a great listing tool. There are a few tools that make the iPad sing that I really like. I think that Paperless Agent has put together a great series of education and applications that make the iPad a [...]

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2 11, 2015

WAKE UP BROKERS! Hablas Espanol?

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category|Comments Off on WAKE UP BROKERS! Hablas Espanol?

Today, 85% of homebuyers are white, but that is changing rapidly in America. The new and growing homebuyer population is Hispanic or Latino, and most do not speak English well enough to have confidence in a real estate transaction written in a foreign language, with an agent who is not bilingual. Yikes or Opportunity? We think opportunity. From 2010 to 2012, the number of Hispanic homebuyers increased 38%! Today, only 20,000 of the nations’ 1.2 Million members of the National Association of REALTORS is Hispanic. By the way – all of the stats quoted here look at data collected in [...]

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26 03, 2015

One Broker’s Experience with Digital Transaction Management

By |2018-05-03T21:23:48-07:00March 26th, 2015|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on One Broker’s Experience with Digital Transaction Management

A broker friend of mine downloaded the WAV Group 2004 Broker Transaction Management study recently and gave me a call. Like every real estate broker in America, she has long adapted her business to online forms. Like most brokerages, she also confesses that they have a forms box of printed forms in every office. A few years ago, she made a decision to purchase digital signatures for all of her agents. Today, she is considering transaction management. Again. This is not her first visit to this consideration, but rather an annual trek that is part of her end-to-end customer experience [...]

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29 10, 2014

Brokers Out-Marketing Competitors

By |2018-05-03T21:23:56-07:00October 29th, 2014|Broker Technology Research, Main category, Marketing|Comments Off on Brokers Out-Marketing Competitors

I attended Luxury Connect last week in Beverly Hills. If you are not familiar with the event, it was expertly delivered by the team from Inman News that is host to the Real Estate Connect conferences held annually in New York City and San Francisco. I don’t think that anyone really appreciates how difficult it is to put on a great event. This group does it with ease and grace even when pitted against seemingly insurmountable challenges. There was so much fanfare about this event, it is speculated that the original property selected for the event was sold! A week [...]

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29 09, 2014

Coldwell Banker Chooses Imprev

By |2018-05-03T21:23:58-07:00September 29th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Press Releases|1 Comment

Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]

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