Without DATA, you’re just another person with an opinion.
Research and Surveys
Hire WAV Group
Custom Internet Surveys
WAV Group builds and executes custom surveys to meet your business needs. Surveys are a fast, effective and affordable tool to better understand your target audience, whether they are your members, agents or consumers.WAV Group will handle the entire survey process from needs assessment and building the instrument to releasing the survey and analyzing the results.
Focus Groups
For years, successful companies have used focus groups to “test the waters” and fine tune their business approach prior to rolling out new products and services. Focus Groups provide immediate feedback and validation allowing your organization to reduce risk and optimize return with any new undertaking. So whether your technology company is getting ready to build specs for your next release, or your organization wants to assess your current products and services or with your members and customers, focus groups can minimize your risk and help insure a successful outcome. Call us to find out more details on how Focus Groups can assist your planning efforts!
PRO Research
We believe in many cases “pain causes change”! If you have ever been part of a service, product or technology release that did not gain the type of acceptance you anticipated looking back we would bet that it was more of a “vitamin” than a “pain killer”. Everybody knows they should take vitamins but face it, most of us don’t, or at least not every day. But when something is causing pain, we take action! That is the foundation of PRO Research. WAV Group builds and executes custom process research to understand what is working and what isn’t to assist organizations in planning. Information gained from process research can improve software products, association services, member and consumer satisfaction. It can also be used as a valuable part of the overall strategic planning process. Contact us to find out how this research is designed, conducted and can help your organization.
Recent Insights
Simplifying Homeownership: WAV Group Unveils Survey Insights on Property Management Portals
At WAV Group, we were inspired to learn more about homeownership portals because of our own very real need to manage four personal properties. Managing properties in three distinct locations required us to keep track of preferred vendors for plumbing, heating, air conditioning, and other essential services. We also needed a way to memorialize vendors we used for repairs, painting, and landscaping. Additionally, we needed reminders for routine maintenance tasks. Managing one home is challenging enough, but managing four is even more complicated. Who remembers the last time they changed a furnace filter or cleaned out a dryer vent?
NAR Study: Single women first-time buyers on the rise, and single men decline
The new NAR Profile of Home Buyers and Sellers 2024 is out! Release just before NAR NXT 2024 begins this week in Boston, it’s a study I look forward to unpacking every year. Already, the [...]
82% Concerned if MLS was Sold to Private Company or Investment Firm
While the MLS has evolved into a technology company over the last several decades, the leadership and governance structures of these independent entities have lingered in their REALTOR association roots.
WAV Group Post-Settlement Survey Reveals restrictive Lockbox Policies Needs to be Reconsidered
Today, local Associations provide lockbox access only to their local members. Some provide 1-day access codes with an additional cost to those outside of their territory. Others flatly refuse to provide access to members of other associations or MLSs they deem competitive. In Louisiana, for example, there are three markets equidistant from one another. Two of the three have agreed to provide reciprocal access, yet refuse reciprocal access to the third.. This type of anti-competitive behavior is completely counter to earlier proposed agreements with the DOJ that required statewide lockbox access to all licensees.
Ambivalence Expressed about Association Services in WAV Group Post-Settlement Sentiment Survey
Local real estate associations play a crucial role in supporting agents and brokers, providing services that range from professional development to community engagement. But how do members perceive the value of these services? Our recent survey of real estate agents and brokers reveals valuable insights into which offerings resonate most and where associations might refine their focus to better serve their members.
WAV Group Releases 2024 Brokerage Technology Roadmap Part 4: Training and Support
If you have been following our Brokerage Technology Roadmap series, you have now assembled all the necessary pieces to build an impressive tech stack for your business. However, the effectiveness of these technology solutions relies heavily on how well they are communicated and adopted by users.