It takes 20 years to build a REPUTATION and five minutes to ruin it.
Public Relations and Communications
WAV Group Communications
Telling Your Story
WAV Group Communications is a leader in Real Estate, PropTech, and Fintech Public Relations and Content Creation. We work with your team to deliver consistently unmatched ROI for your communications investments.
We help you tell your story to build and maintain awareness, generate product adoption, support your brand, and help drive profitability. The right mix of earned, owned, and shared content can amplify your sales and marketing efforts.
Unmatched Media Relations Services
Your firm deserves to become a source — and a resource — for industry reporters.
We earned our reputation helping our clients develop relevant content with a strong news appeal. Our deep base of media contacts, from top trade publications to leading business news outlets to influential blogs is unmatched and will ensure that your story gets told.
Strategic PR and Content Consulting
A rock-solid PR and content plan should be at the core of every successful business strategy. WAV Group Communications provides compelling, effective, and cost-efficient PR and content strategies.
We are seasoned real estate industry PR and content creation veterans. We know your market environment and the key insights into your target audiences. We work with you and your team to determine the best channels, including social and traditional media, and the right message to deliver at the right time.
PR Distribution Projects
Access our comprehensive, fully integrated, and trackable database of influencers and media contacts in the real estate industry right when you need it.
Our platform features 1.4 million searchable records, including 450,000 media contacts and 300,000 Editorial Calendars, including direct media distribution capabilities. We also directly connect daily to a content community of more than 55,000 journalists looking for sources for stories they are writing on a deadline.
Crisis Communications Management
You must always be prepared. Anything that can potentially threaten the reputation or integrity of your firm requires crisis communications expertise and assistance.
WAV Group Communications is your skilled advocate and advisor during the most challenging times. The ability to invoke a properly executed crisis communications response at a moment’s notice is vital for every firm. You have a fiduciary duty to your stakeholders and need to protect the value of your brand. WAV Group can help.
Recent Insights
I Rented a U-Haul — Word of Mouth
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
Words Matter
Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was way didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did legal review on dozens of slogans.
Best PR Quotes of All Time
My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.