It takes 20 years to build a REPUTATION and five minutes to ruin it.
Public Relations and Communications
WAV Group Communications
Telling Your Story
WAV Group Communications is a leader in Real Estate, PropTech, and Fintech Public Relations and Content Creation. We work with your team to deliver consistently unmatched ROI for your communications investments.
We help you tell your story to build and maintain awareness, generate product adoption, support your brand, and help drive profitability. The right mix of earned, owned, and shared content can amplify your sales and marketing efforts.
Unmatched Media Relations Services
Your firm deserves to become a source — and a resource — for industry reporters.
We earned our reputation helping our clients develop relevant content with a strong news appeal. Our deep base of media contacts, from top trade publications to leading business news outlets to influential blogs is unmatched and will ensure that your story gets told.
Strategic PR and Content Consulting
A rock-solid PR and content plan should be at the core of every successful business strategy. WAV Group Communications provides compelling, effective, and cost-efficient PR and content strategies.
We are seasoned real estate industry PR and content creation veterans. We know your market environment and the key insights into your target audiences. We work with you and your team to determine the best channels, including social and traditional media, and the right message to deliver at the right time.
PR Distribution Projects
Access our comprehensive, fully integrated, and trackable database of influencers and media contacts in the real estate industry right when you need it.
Our platform features 1.4 million searchable records, including 450,000 media contacts and 300,000 Editorial Calendars, including direct media distribution capabilities. We also directly connect daily to a content community of more than 55,000 journalists looking for sources for stories they are writing on a deadline.
Crisis Communications Management
You must always be prepared. Anything that can potentially threaten the reputation or integrity of your firm requires crisis communications expertise and assistance.
WAV Group Communications is your skilled advocate and advisor during the most challenging times. The ability to invoke a properly executed crisis communications response at a moment’s notice is vital for every firm. You have a fiduciary duty to your stakeholders and need to protect the value of your brand. WAV Group can help.
Recent Insights
What is Public Relations?
I am still stunned by the number of people I meet in the real estate industry, including prospective clients, who really don’t understand what Public Relations is. More importantly, many people often have misconceptions about what PR can do. Most often, PR is confused with activities and outcomes that are entirely in the realm of Advertising.
Paid Newswires: Are They Worth It?
One of the tools in the Public Relations’ publicity toolkit to communicate for decades has been a paid newswire. PR Newswire and Business Wire early on dominated the business in the U.S. What people don't realize is that the reason one used a paid newswire has evolved with technology and our times. Initially, the popularity of newswires was fueled by federal regulations that required public companies to meet specific disclosure laws. With the digitization of news and the expansion of the Internet, firms like Marketwire and PRWeb emerged (and much later, GlobeNewswire), and so did the value proposition of newswires. Technology firms became the client of these more Internet-focused firms, and the value proposition became SEO.
Consolidation: What PR Tactics Can Help?
2018 could very well be the “Year of Consolidation” in the MLS industry. With the recent NAR move towards an “MLS of Choice” policy, we are likely to see a huge momentum build towards consolidation, [...]