broker technology Archives

ListedBy.com Appoints Roger Noujeim as Vice President of Marketing

Former Point2 executive brings extensive industry experience to help guide ListedBy’s direction and growth NAPA, Calif. – May 31, 2012 – ListedBy (www.ListedBy.com), the real estate industry’s first free online marketplace and social network with integrated live bidding and auction functionality, today announced the appointment of Roger Noujeim as vice president of marketing, to lead the company’s global marketing and branding strategy. As member of the executive team, Noujeim will play a key role in guiding ListedBy’s direction and growth, with a focus on accelerating market penetration and adoption. “We are ecstatic to have someone of Roger's caliber join our [...]

By Marilyn Wilson|2018-05-03T21:24:59-07:00May 31st, 2012|Broker-Agent Information, Main category, Marketing, Press Releases, Product Management|Comments Off

Trulia Launches Mobile Agent App on Adroid Phones

Trulia and other online portals understand mobile very well. They clearly recognize that mobile will be the primary user experience of both consumers and agents today, and evermore in the future. In this latest announcment, Trulia provides a mobile solution aimed at engaging the mobile agent and connecting them with consumers in the best possible way. This is a great strategy; but it begs many questions. Where is the broker mobile strategy? Most brokers and franchises depend on telephone and email for connecting agents with inquiring consumers. It works, but mobile apps work better. I would expect to see franchises and [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 30th, 2012|Broker Technology Research, Main category|Comments Off

Webinar: WAV Group Midyear Update

Looking for an easy way to provide your Board with an update on important industry trends and programs? Don’t miss out on the big news that came out of the National Association of REALTORS® Midyear conference. The WAV Group team was on the spot in Washington, D.C., and they have prepared a webinar that shares all the must-know details, as well as analysis of the issues that are going to shape the future of your business and our industry. To register for the webinar on register for Midyear Industry Update on Tuesday, June 5, 2012 10:00 AM - 11:00 AM [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

Texas Brokerages Go Paperless with the HAR-branded SureClose® Software

PRESS RELEASE: HOUSTON (May 14, 2012) PropertyInfo Corporation®, a Stewart company, announced today the successful adoption by Heritage Texas Properties of the Electronic Transaction Solution (HAR-ETS), powered by SureClose, to go paperless. Available only since January, Houston Association of REALTORS®'s HAR-ETS has already increased efficiencies for many of the organization’s 24,000 real estate professionals and their clients, and has enabled companies such as Heritage Texas Properties to remove paper from the closing process. “Heritage Texas Properties is committed to providing our customers with the most efficient and economical solutions available, and HAR’s Electronic Transaction Solution powered by SureClose has enabled us to vastly [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 23rd, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, Press Releases, Product Management, Technology Evaluation|Comments Off

Are App Stores the Next Zillow or Trulia?
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Are App Stores the Next Zillow or Trulia?

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Technology Evaluation

Are App Stores the Next Zillow or Trulia?

I have been giving a lot of thought lately to the idea of App Stores in the real estate technology industry and it has raised a number of questions that I want to put out there to inspire a conversation with the industry. Let me say right up front that I am not neutral in this discussion, as I am one of the founders of RE Technology which has, as an option, the ability to create an eCommerce store which is different, but related to, an App store. My partner Victor did a great job of discussing the differences in his [...]

By THE WAV GROUP|2018-05-03T21:25:01-07:00May 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Product Management, Technology Evaluation|3 Comments

A Case of Concern Embedded Search and Display

IDX for Facebook There is some degree of discussion about the notion that the IDX rules may be expanded to support Embedded Search and Display on websites or displays not under the apparent control of the broker. I believe that this is too risky, too hard to control, and beyond the bounds of IDX as currently discussed. New thinking is needed and proposed herein. The foundation of new thinking is that MLSs may approve certain websites for embeddable display as a matter of local rule. Embedded Search and Display Defined Many real estate technology thinkers have discussed the [...]

By Victor Lund|2018-05-03T21:25:01-07:00May 14th, 2012|Main category, MLS Insights|2 Comments

RPR “Best Practices” Case Studies – Keys To Adoption

Every MLS and Broker in the country knows how difficult it is to successfully roll out new products to REALTORS®. There are so many technology options out there and it’s so difficult to get a busy agent’s attention. It’s even more difficult to convince them to try out a new service that may help project a more professional image when they are in the throes of trying to conduct business. WAV Group has watched Realtor Property Resource® (RPR®) with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has [...]

By Victor Lund|2018-09-10T13:31:01-07:00May 11th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off

Onboard Targets ListHub Reports with New Product

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE! However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

By Victor Lund|2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments

Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By Victor Lund|2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments

Listhub launches new dashboard

Years ago, before ListHub, Point2, and Postlets, – if a broker wanted to publish listings to a third party consumer facing website, they would need to hand enter the listing or manufacture a data feed. ListHub was among the pioneering companies that helped brokers solve this problem. Today, in most MLS markets around the nation, ListHub offers a free service to brokers that will send broker listings to hundreds of websites. Today, ListHub released an upgrade to this system that offers more brokers options and flexibly in choosing their publisher partners. For MLSs, ListHub now allows you to share your opinion about each [...]

By Victor Lund|2018-05-03T21:25:05-07:00April 25th, 2012|Broker Technology Research, Main category|2 Comments

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

Century 21 touches franchises with 2012 plan

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment