Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on Forward Looking Technology
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Automate Your Business with zipForm® Plus and Zapier

Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For real estate professionals these smaller details, like keeping address books synchronized, can become a large nuisance. To help with this zipForm® Plus has integrated with Zapier. Zapier specializes in connecting web applications utilizing ‘If This - Then That’ automation. This enables anyone with basic knowledge of multiple applications to easily connect them by defining a trigger, the ‘If This’, that causes an action, the ‘Then That’. Currently 360+ of the most common applications are available to connect immediately, [...]

By |2018-05-03T21:23:54-07:00November 26th, 2014|Main category, Technology Evaluation|Comments Off on Automate Your Business with zipForm® Plus and Zapier
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WAV Group Windermere and Long and Foster Sales Excellence Case Study

[ File # csp3602041, License # 1272585 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / italianestro The two valves that constitute the heart of consulting are benchmarking and case studies. Benchmarking is measuring an industry norm. Case studies focus on telling the story of new strategies deployed by pioneers for products or tactics. Both provide organizations with insights that sharpen their aim or expand their aspiration. A great example of a benchmark is WAV Group’s report that 4 in 10 real estate professionals have not done a transaction in more [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Broker-Agent Information, Main category|Comments Off on WAV Group Windermere and Long and Foster Sales Excellence Case Study
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Real estate leaders share 2015 outlook on housing, economy

Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-section of the leadership of America’s real estate brokerage and franchise operations, large and small. Collectively, the real estate execs surveyed represent firms and brands that generate about half of all real estate transactions each year. Individually, there’s solid representation among small and large firms: 15% of the respondents have 50 agents or fewer, 18% [...]

By |2018-05-03T21:23:55-07:00November 6th, 2014|Main category, Reports|Comments Off on Real estate leaders share 2015 outlook on housing, economy
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Moxi Works Real Estate CRM Launches with 7000 Agents

There are lots of startups every year in real estate. Many come and go. Most hunt the largest customers possible and are crushed either by winning the account and not being able to perform or not winning the account and running out of capital. Moxi Works is different. I know these people and what they have been working on. First of all, Moxi Works is not really a startup. It is a new brand on a company that was born out of Windermere, one of those traditional big brokerages who has adapted to technology with a passion. Moxi Works is [...]

By |2018-05-03T21:23:57-07:00October 7th, 2014|Broker Technology Research, Main category|Comments Off on Moxi Works Real Estate CRM Launches with 7000 Agents
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News Corp buys MOVE operators of Realtor.com

And so it goes. Move, the operators of the National Associaton of REALTORS portal called Realtor.com have agreed to sell the company to News Corp in an all-cash deal valued at $950 million. MOVE's board of directors were swift to approve the offer, representing a 36% bump in the value of the company. News Corp owns other real estate assets including The Wall Street Journal ( a popular spot for luxury property advertising) and Australian real estate portal - realestate.com.au (part of the REA Group). REA Group will apparently pay for 20% of MOVE, and News Corp will pay the [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on News Corp buys MOVE operators of Realtor.com
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Coldwell Banker Chooses Imprev

Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]

By |2018-05-03T21:23:58-07:00September 29th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Press Releases|1 Comment
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MOVE acquires Point2 Syndication Contracts

It looks like MOVE, operators of Realtor.com have taken a stride that is not altogether different from the success that Zillow is garnering with their acquisition strategy. MOVE is doing their best to control the pipelines that deliver advertising to portals in the United States. MOVE already owns Listhub, the largest syndicator of listing content. Now they pick up their nearest competitor - Point2 - much in the same way that Zillow picked up Trulia. The biggest difference, beyond taking out a competitor, is that they will removing a layer of duplication of listing syndication. Spencer Rascoff of Zillow describes [...]

By |2018-05-03T21:24:00-07:00September 4th, 2014|Broker Technology Research, Main category, MLS Insights, Press Releases|Comments Off on MOVE acquires Point2 Syndication Contracts
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Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|Comments Off on Goomzee Growth
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RESO Releases Data Dictionary v1.3

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets from MLSs and map them to their application. It is one of the biggest challenges to offering services. Our industry has fallen well behind in adopting these standards and it [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on RESO Releases Data Dictionary v1.3
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Marketing Trauma

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]

By |2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|Comments Off on Marketing Trauma
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Broker Owned Portal

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content has value and they recognize that others are realizing that value on the backs of their data assets. Feel free to agree or disagree. Real estate brokers around the world [...]

By |2018-05-03T21:24:04-07:00June 24th, 2014|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on Broker Owned Portal
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