Trulia buys Marketleader
In a release today, Trulia announced that they are buying Marketleader. As a result, Trulia has taken ownership of a brokerage. That means that they can compete with other online brokerages like Redfin, ZipRealty, Sawbuck, Movoto, and others. However, I do not think that is their strategy. There is a persistant paradigm emerging in the portal business whereby these companies combine the portal with technology products and services offered to agents and brokers. Operating a portal that relies on ad spending alone does not seem to be sustainable for the type of growth and stable recurring revenue for investors. Advertising has, and always will be [...]