listing syndication Archives

Century 21 CMO Bev Thorne Joins Zillow Advisory Board

Zillow is smart. They are building their Board of Advisors with key decision makers in the industry. Zillow is well aware that franchises are contractually required to submit listings to the franchisor, and in most cases, the franchisor can syndicate listings whereever they want. The data feed from franchisors like REALOGY Brands, Keller Williams, and RE/MAX are vital for long term assurance of listing count on Zillow. This also demonstrates Zillow’s disposition to surround itself with stakeholders in their mutual success. It also may deflect some of the local broker’s choice in syndicating listings to publishers. Century 21 has a [...]

By Victor Lund|2018-05-03T21:25:13-07:00March 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Press Releases, Strategic Planning|3 Comments

Top MLS trends for 2012
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Top MLS trends for 2012

Main category, MLS Insights

Top MLS trends for 2012

WAV Group is among the ranks of consulting and research firms dedicated to the success of the Nation’s MLSs. Given the company’s involvement at the strategic planning level, there are several developing themes being nurtured. The top six trends are: Listing Syndication Premium Service Offerings MLS Consumer Websites Online Signatures Data Licensing Data Sharing […]

By Victor Lund|2018-05-03T21:25:13-07:00March 1st, 2012|Main category, MLS Insights|Comments Off

MRED sends data directly to Trulia

Midwest Real Estate Data LLC or MRED is the MLS of the Chicago region of Illinois. They are the MLS Provider to around 40,000 real estate professionals. In a press release today, Trulia announced that MRED will feed listings directly to Trulia, bypassing Listhub, Point2 and other listing syndicators. “Listing syndication has contributed to a mess on Trulia and all other sites who get their data second hand, on behalf of our brokers, MRED is going to fix it” says Russ Bergeron, MRED CEO. There has been a great deal of discussion in the real estate industry about syndication to publishers. Today, [...]

By Victor Lund|2018-05-03T21:25:13-07:00February 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment

MLS Domains Association acknowledges likely competing bid for MLS Name

MLS Domains Association acknowledges likely competing bid for .MLS Operator of real estate website MLS.com appears poised to apply to ICANN Minneapolis, February 20, 2012: MLS Domains Association announced today that at it will likely not be making the only application to ICANN for the new .MLS top-level domain on the Internet. ICANN is the Internet Corporation for Assigned Names and Numbers and is responsible for managing top-level domains worldwide. Its window for applications for new TLDs is open from now until April 12, 2012. “We know of one other likely applicant,” said Bob Bemis, president of the Association. […]

By THE WAV GROUP|2018-05-03T21:25:14-07:00February 17th, 2012|Main category|Comments Off

Syndication as in insolent teen
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Syndication as in insolent teen

Broker Technology Research, Main category, MLS Insights, Strategic Planning

Syndication as in insolent teen

I received a call yesterday from a sage MLS executive. He saw the article in RE Technology about Sandicor adding a new syndication field into their MLS. We had discussed this a few years ago after some broker focus groups. At the time, the brokers did not seem to care too much about syndication, so the idea did not go anywhere. That changed. Adding the field is on the agenda at their next board meeting. He is probably not alone. Aside from that, he shared with me his vision for how syndication is going to play out in the long [...]

By Victor Lund|2018-05-03T21:25:15-07:00February 10th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning|11 Comments

MOVE launches the Real Estate Network for Franchises

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites. Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participant in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX. Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display each other’s franchise websites. New Century 21 [...]

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|10 Comments

Trend MLS launches Find from MOVE

It has been about a year now, and Move has successfully launched the Find product into many of the nations’ leading MLSs. In score with this roll out, today Find launched in Trend MLS, serving 15 counties in southern Pennsylvania, New Jersey, and Delaware is the latest MLS to launch the product. You may know that Trend MLS is what industry insiders call a “home grown” system – meaning that they are responsible for programming the MLS software. Owning the code and having programmers on staff means that tighter and more elegant implementations of third party products are possible within the [...]

By Victor Lund|2018-05-03T21:25:18-07:00January 10th, 2012|Main category, MLS Insights|Comments Off

Smarter Agent throws arrow at Zillow and others

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. [...]

By Victor Lund|2018-05-03T21:25:18-07:00January 7th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments

Listing Publishers Are Not Responsible For Your Bad Data
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Listing Publishers Are Not Responsible For Your Bad Data

Broker Technology Research, Broker-Agent Information, Main category

Listing Publishers Are Not Responsible For Your Bad Data

A crazy phone call came my way today from a large third party listing website. It does not matter which one. The person was very concerned that the industry is on a mission to stop brokers and agents from syndicating listings to them. Nothing could be further from the truth. Marketing listings is a fundamental obligation that the listing firm delivers as a service to the seller. Certainly online advertising is a component of fulfilling that obligation. WAV Group has been very outspoken about problems with listing syndication. We have done countless studies that measure the percentages of inaccuracies on [...]

By Victor Lund|2018-05-03T21:25:19-07:00January 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

FSBO Sites Grow as Broker and Franchises Languish

One of the pleasures of working at the WAV Group is the barrage of business questions that we are tasked to answer on a regular basis. Often, the questions challenge conventional understandings about the effectiveness of strategies in real estate. A key strategy discussion among executives at large broker firms and at large franchise organizations surrounds listing syndication to FSBO websites. Syndication strategies that each firm chooses varies relative to local market competition and consumer behavior. I highlighted that last sentence because it is the most important statement in this blog post. Many brokers and franchises are looking at what appears [...]

By Victor Lund|2018-05-03T21:25:21-07:00November 30th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|1 Comment

CMLS reviews pending IDX policy changes

I am a big fan of CMLS, the acronym for the Council of MLS. The Council does more than any other organization to support best practices among MLS service providers. Today, CMLS hosted a member webinar that provided a 360-degree overview of the pending IDX rule change, a consideration that will be discussed and submitted to the NAR Board of Directors for approval at the NAR Convention in Anaheim. The suggestions to the NAR Board of directors from the call were simple. Cathy Holefelder of Heartland MLS provided a great summary of the call and suggested this synthesized overview. – [...]

By Victor Lund|2018-05-03T21:25:23-07:00October 31st, 2011|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off

Change hurts

Perhaps there is a new chief executive, a new business strategy, an MLS conversion, a new product launch, a merger, a new data share, or a dramatically altered competitive landscape, in the real estate world, big change means big risk. In other words, company performance may rise like a rocket or fall like a rock. The only thing it’s not likely to do is stay the same. Change may be inevitable, but big change is scary, nevertheless. And how you deal with it plays a big role in the outcome. In just the past few weeks, we’ve seen big change in the works [...]

By Victor Lund|2018-05-03T21:25:25-07:00October 28th, 2011|Main category|Comments Off