mls consumer website Archives

Metrolist Colorado launches new consumer website

Congratulations to Metrolist MLS on the relaunch of their MLS consumer facing website. Looks and works great! Here are the top new features Mobile – Use your smartphone to search the mobile-optimized site. Property Alerts – Property alerts notify you when potential properties become available. Open Houses – Search for local open houses to tour properties first-hand. Home Valuation – Check out your home’s current estimated value. Rentals – A searchable rentals database is coming in early 2012. Visit the website now and let us know what you think http://www.recolorado.com/ Here is a link to articles on launching successful MLS consumer [...]

By Victor Lund|2018-05-03T21:25:19-07:00January 5th, 2012|Main category, MLS Insights|Comments Off

The First Regional MLS Turns 30
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The First Regional MLS Turns 30

Main category

The First Regional MLS Turns 30

Congratulations to ARMLS (Arizona Regional MLS) who turns 30 this month! ARMLS was the first regional MLS when it was founded in 1982. They will be hosting special events, prizes and celebrations throughout the year. You can view a full calendar of events on the ARMLS 30th Anniversary page. […]

By Victor Lund|2018-05-03T21:25:19-07:00January 4th, 2012|Main category|1 Comment

Impacts of browser Geolocation technology on real estate

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits. If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website [...]

By Victor Lund|2018-05-03T21:25:20-07:00December 13th, 2011|Broker Technology Research, Main category, Marketing|Comments Off

Dot MLS May Face a New Opponent

Dot MLS Domains The United States Senate may be a new challenger to the successful bid by a group of MLSs (MLS Domains Association) to gain approval for a Top Level Internet Domain. A top level internet domain is .com, .net, .org, .XXX, or the curent application for the new .MLS. .MLS promises salvation for many of the ills that torment consumers and real estate brokers online. Notably – it suggests a rule set for displaying listings to consumers in order to qualify to purchase a .MLS domain. By subscribing to the rules of .MLS, publishers provide consumers with a level [...]

By Victor Lund|2018-05-03T21:25:21-07:00December 4th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off

Increasing the relevance of MLS organizations – How about expanding the scope of data offered?

MLSs are under siege right now. Since they control the most consistent and profitable cash flow source in the industry, they are very attractive targets. They need to continue to innovate to increase their value and relevance since many are chipping away at their positions right now. It’s clear from the work we’ve done with MLSs. Data quality and comprehensiveness is the core value proposition common to all MLSs. No other organization has figured out a way to deliver the breadth and depth of quality real estate information that MLSs offer today. Even well financed venture-backed start-ups have not figured [...]

By Marilyn Wilson|2021-06-22T13:22:18-07:00November 29th, 2011|Main category, MLS Insights|4 Comments

Putting the teeth back into the REALTOR® Brand
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Putting the teeth back into the REALTOR® Brand

Main category, MLS Insights

Putting the teeth back into the REALTOR® Brand

Real estate agents in our industry spend millions of dollars as a group annually to become a REALTOR® and to stay a member of the REALTOR® family. As someone who cut their teeth working with some of the most highly trusted brands in the world like Fisher-Price, Sesame Street and others, I have a few observations of the real estate industry’s branding efforts. First, when I ask most REALTORS® what makes them different than non-REALTORS® they say “the code of ethics”. While I appreciate the fact that those that live to the letter of the code of ethics may treat [...]

By Marilyn Wilson|2018-05-03T21:25:22-07:00November 21st, 2011|Main category, MLS Insights|3 Comments

My Florida Homes MLS presents their Tampa Bay Buccaneers vs Carolina Panthers My Flyaway Giveaway

MyFloridaHomesMLS.com launched their My Flyaway promotion giving people a chance to win a VIP Flyaway to the Tampa Bay Buccaneers vs. Carolina Panthers game on December 11th. The Grand prize includes flight tickets to Jacksonville, in-flight meal, VIP transportation to and from the game, pre-game hospitality, and 2 tickets to the game. MyFloridaHomesMLS.com is also offering 5 Second Place Prizes which include 4 tickets to the December 4th Buccaneers home game vs. the Carolina Panthers. […]

By Marilyn Wilson|2018-05-03T21:25:22-07:00November 17th, 2011|Main category|4 Comments

RatedAgent Provides Ear to Ear Smiles

What’s More Painful: A Root Canal or Finding a Real Estate Agent? With RatedAgent.com, It’s Now Ear-to-Ear Smiles With the Launch Today of the First-of-its-Kind Website, Consumers Can Now Access Objective, Customer Satisfaction Scores from Actual Home Buyers and Sellers Traditionally, finding a real estate agent to help buy or sell a home has been a hit or miss proposition at best. No longer. Beginning today and at no cost, consumers can get honest, unfiltered reviews about agents written by actual home buyers and sellers — and then even select an agent — using the nation’s first-ever objective real [...]

By Marilyn Wilson|2018-05-03T21:25:23-07:00November 8th, 2011|Main category|Comments Off

Nielsen credits HAR and Zillow among others

When it comes to measuring marketing effectiveness, there is little argument that Nielsen is the leader. Nielsen believes that providing clients with a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, they are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Joining Nielsen is the Houston Association of REALTORS, Zillow, a few dozen brokerages, and about 500 of the more than 1 Million REALTORS in America today. These REALTORS are the bold, the true, the transparant, [...]

By Victor Lund|2018-05-03T21:25:23-07:00November 7th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off

LPS issues announcement on MLS Services division

Transfers Products to Newly-Formed Real Estate Digital (RED), and Enters into a Joint Marketing Agreement with RED. In an effort to expand its commitment to and focus on the MLS market, LPS has merged its MLS business unit into LPS Applied Analytics and has sold a number of its real estate products to Real Estate Digital, LLC (RED), with whom LPS entered into a joint marketing agreement. This new alignment will enable LPS MLS Solutions to expand and streamline its current offerings to enhance MLS solutions and better serve our customers and their clients. “Our assimilation into LPS Applied [...]

By Victor Lund|2018-05-03T21:25:29-07:00September 14th, 2011|Broker Technology Research, Main category, MLS Insights, Press Releases|4 Comments

Real Estate Digital Spins Out of LPS Real Estate Group

Real Estate Digital (or RED), announced a management buy-out of select assets of LPS Real Estate Group and the formation of the new company. RED, the new privately-held corporation, will focus on the support of 12 core technology products offered to the real estate industry today: rDesk® Websites, rDesk® CRM, rDesk® CMA, rDesk® IDX, Real Estate & Living Media®, reDataVault, TransactionPoint®, DocCentral, FormCentral, Data Aggregation System, Neighborhood and School Reports and MLS Portal. Executive leadership of the company includes current LPS Real Estate Group President Jay Gaskill, CTO John Hensley, CSO Prem Luthra, and CFO Mike Kovar. The company expects [...]

By Victor Lund|2018-05-03T21:25:29-07:00September 14th, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|Comments Off

The new Homes.com

Homes.com launches a game changer If you look around the real estate industry, there is always a quiet giant tending to its business and moving along steadily without rocking the boat too much. Unless you were on vacation this week, you saw a flurry of press releases, blog posts, twitter posts, facebook messages, and Linkedin message about the release of Homes Connect and the demise of the AdvancedAccess brands. As a consultant, I watched in yearning as Dominion acquired nearly a dozen real estate technology brands. From the beginning, it seemed logical. Dominion was a publishing company, the biggest in [...]

By Victor Lund|2018-05-03T21:25:31-07:00August 18th, 2011|Broker Technology Research, Main category|2 Comments