As a consultant and long-term marketing and PR professional, I am very passionate about finding ways for Associations and MLSs to find more effective ways to communicate with their customers to engage them and help them take full advantage of the services, training, support and business generation potential.
Bright MLS created the idea of building a unique method for measuring current and future home demand by examining property search, MLS activity and showing appointment velocity to provide a look at present and future market demand. They partnered with T3 Sixty to build a Home Demand Index.
Rental Beast held a press conference on Jan. 20th, moderated by Victor Lund, Founding Partner, WAV Group, to discuss the economic impact of a new policy change by Zillow. On Jan. 12, Zillow changed its rental policy and rental listings are no longer free. MLS rental listings are no longer being syndicated directly to Zillow. Instead, agents and brokerages will need to pay $9.99 per week, per listing for each rental property to be published on Zillow. The potential new costs to individual real estate agents, teams, brokerages and MLSs are massive. Ishay Grinberg, Rental Beast Founder and CEO, spoke [...]
UpstreamRE, LLC, the broker-owned company responsible for overseeing the Upstream real estate data management solution, announced today specific plans for rolling out the first features in select markets in 2021, reflected on the project’s purpose, and progress and reported the initial success of a planned transition.
The early adopter train has left the station for most multiple listing services and REALTOR® Associations (not all) on rentals. But it’s not too late to make a place for this growing aspect of the housing industry.
We’ve put together an extensive list of what your MLS should expect…no, demand from the vendors you work with. Many of these concepts cover everything we’ve learned at WAV Group as consultants to several real estate organizations.
MLSs and rental tools have not been usual companions, but innovative alliances, such as the one forged by industry leader, Bright MLS and rental “re-imaginer,” RentSpree are proving why the MLS should embrace rental tools for subscribers.
In a press release on Friday, September 11th, the North Texas Regional Multiple Listing Service announced that they have a new regional MLS partner in Northwest Louisiana Association.
If the MLS truly wants to make the Market Work, services for Confidence, Connections, and Community must apply to a broader understanding of what defines the market, and how the MLS can serve the needs of brokers and agents who understand that the real estate market includes commercial, rental, and new home.
A strategic plan is a persistent nudge reminding an organization who they are, what they stand for, what they have accomplished, what they want to accomplish and when, and how it all fits into their industry.
Nicole Jensen, one of the brightest lights in the MLS industry is setting off to a new adventure as Chief Executive Officer of realMLS and Metro Market Trends in Northeast Florida.
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
