NAR Archives

The Unproductive Agent Exposed

In today’s Real Trends eMail update, Steve Murray talks about an important topic for REALTOR Associations and Brokers – the unproductive agent. The unproductive agent is both a blessing and an anchor on our industry. However, taking advantage of the unproductive agent may be a great source of new business for an emerging business model in real estate brokerage. The unproductive agent is a great source of revenue. Lets face the reality – without the unproductive agent paying dues to REALTOR Associations, the Associations would fail, or at least be delimited. The nation’s largest trade association, which does the most [...]

By Victor Lund|2018-05-03T21:24:53-07:00August 31st, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

Last Day for Midyear Webinar!
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Last Day for Midyear Webinar!

Main category

Last Day for Midyear Webinar!

Tomorrow we will bring attendees up to date on critical industry issues and trends via our last Industry Update Webinar, including: Economic forecasts for the real estate industry in 2013. Hot NAR topics and policy issues like the new proposed IDX rules. CMLS updates on new industry initiatives. Broker topics like syndication and online marketing effectiveness. Emerging technology trends for brokers and agents. MLS technology update. Promising non-dues revenue for MLSs to offset declining membership...and much more WAV Group founding partners and industry experts Marilyn Wilson, Mike Audet and Victor Lund will be sharing valuable on-the-spot insights gained while attending [...]

By Marilyn Wilson|2018-05-03T21:24:58-07:00June 6th, 2012|Main category|Comments Off

Webinar: WAV Group Midyear Update

Looking for an easy way to provide your Board with an update on important industry trends and programs? Don’t miss out on the big news that came out of the National Association of REALTORS® Midyear conference. The WAV Group team was on the spot in Washington, D.C., and they have prepared a webinar that shares all the must-know details, as well as analysis of the issues that are going to shape the future of your business and our industry. To register for the webinar on register for Midyear Industry Update on Tuesday, June 5, 2012 10:00 AM - 11:00 AM [...]

By Marilyn Wilson|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Broker-Agent Information, Main category|1 Comment

NAR Will Face Its Greatest Foes

Our industry, and every industry faces foes. Some foes that challenge industries are ideological, some economical, some ethical, and some natural. Certainly, the real estate industry faces each of these foes today. Who will be the leader that guides the people, the agents, the brokers, the association executives, the mls executives? Remember this leadership statement? “Let every nation know… that WE shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty.” More than any political speech, this was the voice of a committed leader. In [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 8th, 2012|Broker-Agent Information, Main category, MLS Insights|Comments Off

Putting the teeth back into the REALTOR® Brand
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Putting the teeth back into the REALTOR® Brand

Main category, MLS Insights

Putting the teeth back into the REALTOR® Brand

Real estate agents in our industry spend millions of dollars as a group annually to become a REALTOR® and to stay a member of the REALTOR® family. As someone who cut their teeth working with some of the most highly trusted brands in the world like Fisher-Price, Sesame Street and others, I have a few observations of the real estate industry’s branding efforts. First, when I ask most REALTORS® what makes them different than non-REALTORS® they say “the code of ethics”. While I appreciate the fact that those that live to the letter of the code of ethics may treat [...]

By Marilyn Wilson|2018-05-03T21:25:22-07:00November 21st, 2011|Main category, MLS Insights|3 Comments

Why MLS sold data is bad, and a note about the comma

Oversights are interesting. They are even more interesting when they are fixed. Let me explain a little bit about “reporting Sales to the (MLS) Service” in the model MLS rules. Up until the recent meeting of the MLS Issues and Policies Committee meeting at the NAR Annual Convention, agents were required to change the listing status to Sold when a transaction closed. This is a case whereby the rule did not clearly indicate the behavior. As written, the agent was required to update the status of the listing, not enter the sale price from the contract. This is a significant [...]

By Victor Lund|2018-05-03T21:25:22-07:00November 16th, 2011|Main category, MLS Insights, Virtual Office Website Series|Comments Off

Nielsen credits HAR and Zillow among others

When it comes to measuring marketing effectiveness, there is little argument that Nielsen is the leader. Nielsen believes that providing clients with a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, they are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Joining Nielsen is the Houston Association of REALTORS, Zillow, a few dozen brokerages, and about 500 of the more than 1 Million REALTORS in America today. These REALTORS are the bold, the true, the transparant, [...]

By Victor Lund|2018-05-03T21:25:23-07:00November 7th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|Comments Off

It’s time for Gutsy Leadership – Marilyn Wilson’s observations of the CMLS conference

The CMLS Conference in Tucson was absolutely the BEST EVER in my view! First, there were over 550 attendees – the largest in conference history. The conference continues to grow in popularity year after year due to the relevant and timely content delivered coupled with well-organized and FUN events. This year was no different. The CMLS Board led by Merri Jo Cowen and the fabulous hosts at the Tucson Association of REALTORS® led by Phil Tedesco and Wes Wiggins, formerly of Tucson created a very memorable event. Jim Harrison, CEO of MLSListings was also elected as the latest board member [...]

By Marilyn Wilson|2018-05-03T21:25:26-07:00October 13th, 2011|Main category|Comments Off

WAV Group Week in Review September 18 2011

The predominant buzz in real estate this week was focused on successful and unsuccessful buyouts. On the successful side of buyouts, a talented team of managing executives from LPS was able to complete a buyout of non-MLS products and form a new company called RED, an acronym for Real Estate Digital. In a more straightforward buyout, CoreLogic purchased MLS provider Tarasoft, rolling that system under their Marketlinx brand. On the unsuccessful side of buyouts, the Arizona State Association of REALTORS was unsuccessful in its bid to purchase the shares of ARMLS, its first leg in a course to develop a [...]

By Victor Lund|2018-05-03T21:25:28-07:00September 18th, 2011|Main category, MLS Insights|Comments Off

FBI Targets REALTORS

I caught an article published in the Kansas City Star this morning that blew my mind. The Federal Bureau of Investigations reports that there are an estimated $10 Billion in fraudulent loan applications each year in America. The problem is so bad that they have launched a sting initiative called Operation Stolen Dreams. This may be no surprise to many MLS executives. If you operate a large or mid-sided MLS, the FBI has already contacted you to gain access to MLS data. This is the front door approach. In some cases, the FBI gets a real estate license and joins [...]

By Victor Lund|2018-05-03T21:25:32-07:00August 12th, 2011|Main category, MLS Insights|Comments Off

Franchisor IDX issues continue

MLS System providers have been working hard on rapidly delivering a solution to support the NEW NAR policy for Franchisor IDX guidelines that is in place between June 13th and the NAR convention in November. Franchise Organizations lost the privilege extended to them at the last NAR meeting that permitted them to display broker listing data that would link to a franchise broker website. This is called Indexing. Non-Franchise brokers do not feel that the Franchisor – who is a third party and not an MLS member, should have these privileges. IDX data had previously been restricted to MLS Participants, [...]

By Victor Lund|2018-05-03T21:25:38-07:00June 22nd, 2011|Broker Technology Research, Main category, MLS Insights|Comments Off

FBS First to comply with new IDX Rules

FBS Flex MLS For those of you who attended the NAR Midyear Legislative meetings this spring in Washington DC, you may well understand that NAR Executive Committee passed a modification to the IDX model rules and regulations. Specifically, they altered the component of the rule that refers to the rights of Franchise Organizations to receive an IDX feed. Under the old policy, Franchise Organizations would receive a feed of all IDX listings. Under the new policy, a Franchise Organization may only receive IDX listing if an MLS broker as Opted In to sharing their listings with a particular franchise. [...]

By Victor Lund|2018-05-03T21:25:40-07:00June 10th, 2011|Main category, MLS Insights|Comments Off