Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

The 1,100 member Counselors released its Top Ten list once again at the National Association of Real Estate Editors conference, this year in Austin. The top concern? U.S. infrastructure was identified as the #1 issue impacting real estate.

By |2019-08-05T15:07:43-07:00August 5th, 2019|Business Intelligence, Strategic Planning, Technology|Comments Off on Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals

Real Estate Leaders Are Taking Off the Gloves

The buzz at Connect was that to win, tech startups need to work within the industry, and with the industry, not against it. That's where the investment dollars are going, and after this Connect, I can see why.

By |2019-08-08T10:14:22-07:00August 1st, 2019|Broker-Agent Information, Conferences, Main category, Technology|Comments Off on Real Estate Leaders Are Taking Off the Gloves

Magic Happens When Broker Culture Fits with Technology Offerings

I was excited to see that our friends from The Keyes Company are executing effectively after changing technology platforms. They chose Inside Real Estate’s KV Core platform. Their results were extraordinary.

By |2019-07-31T11:12:52-07:00July 29th, 2019|CRM, Technology|Comments Off on Magic Happens When Broker Culture Fits with Technology Offerings

“Coming Soon” Programs from Compass and Howard Hanna– Find Out How HH Sold 55 Homes in One Month with Find It First

The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent.

By |2019-07-25T08:35:22-07:00July 25th, 2019|Broker-Agent Information, Main category, MLS|5 Comments

How Realogy and Keller Williams Will Win With AI

Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.

By |2019-06-23T07:17:46-07:00June 22nd, 2019|Artificial Intelligence, Business Intelligence, Main category, Technology Evaluation|Comments Off on How Realogy and Keller Williams Will Win With AI

Ten Years From Now – The Future of Real Estate and Everything

I am bullish on humanity making the right decisions, but most of all, I am willing to give up certain freedoms in exchange for allowing technology to blossom as a contributor to humanity.

By |2019-05-21T19:47:35-07:00May 21st, 2019|Broker Technology Research, Main category, Technology Evaluation|Comments Off on Ten Years From Now – The Future of Real Estate and Everything

Apple Camera Reads QR Codes – Changes Everything for Marketing

Now that the iPhone camera will read a QR code with the native iOS, there is no need to download some QR code reader app and struggle to find it on your phone. Just open the camera and it’s there.

By |2019-05-13T10:05:49-07:00May 13th, 2019|Main category, Technology Evaluation|Comments Off on Apple Camera Reads QR Codes – Changes Everything for Marketing

Homebot Wins Realogy FWD Innovation Award

Realogy Franchise Group brought together 300 industry leaders to hear and vote on their 6th Annual Realogy FWD Innovation Award. Sherry Chris of Better Homes and Gardens Real Estate is the brand sponsor of the event but it was really a team effort that fostered collaboration among all of their brands. Chairman Ryan Schneider kicked off the event with opening remarks that focused Realogy’s strategy for the event suggesting that Realogy always balances the decision of “Build, Buy, or Partner” in all of their technology decisions. He noted that for Realogy, it is “our opportunity to leverage technology,” remembering that real estate is a human focused business enhanced by technology.” Well said.

By |2018-11-18T19:45:54-08:00November 14th, 2018|Broker Technology Research, Business Intelligence, Main category, Technology, Technology Evaluation|Comments Off on Homebot Wins Realogy FWD Innovation Award

Elm Street Technology Announces Acquisition of eMerge and Announces The Launch of 3sixtyfive, a Full Service Creative and Digital Marketing Agency

October 17, 2018 – Greensboro, NC and New Orleans, LA – Today, Elm Street Technology (EST) announced the acquisition of eMerge, a marketing automation technology and marketing services provider to the real estate industry. The acquisition, for an undisclosed amount, is the 5th strategic acquisition over the past 24-months in an effort to consolidate proven and successful vendors in the real estate industry.

By |2018-10-17T09:41:19-07:00October 17th, 2018|Clients, Press Releases|Comments Off on Elm Street Technology Announces Acquisition of eMerge and Announces The Launch of 3sixtyfive, a Full Service Creative and Digital Marketing Agency

Takeaways from the first NAR iOi: Innovation Opportunity & Investment Summit

Eric Forsman, Vice President of Technology Services of the Florida Realtors, echoed what I was thinking when I bumped into him at the inaugural National Association of REALTORS® iOi conference in San Francisco. “I didn’t know what to expect,” he said. And like Eric, I had the same reaction: we were both remarkably impressed.

By |2018-09-04T08:19:16-07:00August 31st, 2018|Uncategorized|6 Comments

Florida Realtors Tech Helpline: Sleeper Success Story

It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim?  Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half [...]

Why do so Many Brokers Think TECHNOLOGY is the Way to WIN?

It seems like every week we’re hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and re-positioning their brand story around their technology suite.