Century 21 Launches ListTrac For Analytics on Portal Marketing

In an email blast to Century 21 brokers and agents today, Century 21 released the Golden Ruler powered by ListTrac®, a reporting tool that allows sellers, agents, and brokers to see the engagement that a property is getting across the Internet.

By |2019-04-15T14:54:17-07:00April 15th, 2019|Press Releases|2 Comments

Stop focusing on GCI and start Focusing on Success-Driven Activities

There is a lot of noise in real estate right now – brokerages are worrying about a host of external factors beyond their controls - Compass and its latest set of acquisitions, whispers of a recession, bad weather keeping buyers away from Open Houses etc. While we always have to keep our eye on the industry and economy, it’s more important to keep your eye on something much closer to home that you CAN control that WILL have a REAL impact on your business. Many brokerages closely watch transaction closings and Gross Commission Income (GCI). Both are very important metrics, [...]

The Risks of Using Square Footage From Tax Records

Every agent and broker know they SHOULD have accurate square footage that they measured themselves or hired a professional for, yet many today still rely on square footage listed in public records without any verification of accuracy.

By |2019-01-30T08:32:16-08:00January 29th, 2019|Broker-Agent Information|4 Comments

The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!  A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this philosophy too far. They believe they can build EVERYTHING their company needs.  They don’t trust or respect third party companies that possess a deep understanding of a particular type of [...]

By |2019-01-15T08:13:08-08:00January 9th, 2019|Main category, Technology Evaluation|1 Comment

CoreLogic Acquires HomeVisit

Irvine, Calif., December 17, 2018—CoreLogic (NYSE: CLGX), a leading global provider of property information, insight, analytics and data-enabled solutions, today announced the Company has completed the acquisition of HomeVisit from Breakaway Holdings, LLC.

By |2018-12-16T13:29:35-08:00December 17th, 2018|Press Releases|Comments Off on CoreLogic Acquires HomeVisit

Your Brokerage Needs to Improve Your Consumer Responsiveness

Sometimes Zillow Group does something that aggravates the industry, like displaying agent reviews. Other times Zillow does things that not only aggravate the real estate industry, but they point to profound best practices that are a roadmap to success. When brokers pay attention, they can learn a lot.

By |2018-11-18T19:42:52-08:00November 18th, 2018|Broker-Agent Information|Comments Off on Your Brokerage Needs to Improve Your Consumer Responsiveness

Why is Real Estate so Obsessed with Innovation or Disruption?

I was inspired by a Facebook post the other day that asked the question – “Name One Thing That Government Has Made Cheaper and More Efficient.” Ok – it was not really a question. But it was a command that begged a question.

By |2018-11-06T06:19:04-08:00November 6th, 2018|Uncategorized|Comments Off on Why is Real Estate so Obsessed with Innovation or Disruption?

Elm Street Technology Announces Acquisition of eMerge and Announces The Launch of 3sixtyfive, a Full Service Creative and Digital Marketing Agency

October 17, 2018 – Greensboro, NC and New Orleans, LA – Today, Elm Street Technology (EST) announced the acquisition of eMerge, a marketing automation technology and marketing services provider to the real estate industry. The acquisition, for an undisclosed amount, is the 5th strategic acquisition over the past 24-months in an effort to consolidate proven and successful vendors in the real estate industry.

By |2018-10-17T09:41:19-07:00October 17th, 2018|Clients, Press Releases|Comments Off on Elm Street Technology Announces Acquisition of eMerge and Announces The Launch of 3sixtyfive, a Full Service Creative and Digital Marketing Agency

How The FBI Foiled a Wire Transfer Scam

Wire Transfer scams continue to plague the real estate industry, but brokers are deploying countermeasures and collaborating with the Federal Bureau of investigation to catch these criminals. WAV Group was provided with an insiders’ overview of a recent victory by the FBI to shut down a huge ring of scammers. The story was amazing.

By |2018-10-09T09:39:38-07:00October 8th, 2018|Uncategorized|Comments Off on How The FBI Foiled a Wire Transfer Scam

Breaking News! NAR hires two heavyweights!

NAR hires two heavyweights to take organization to next level! I recently had the pleasure of working with Victoria Gillespie.  When I saw NAR’s announcement about her become their new Chief Marketing and Communications Officer I was thrilled!   She is the consummate professional and she knows a TON about the effective ways to leverage today’s marketing techniques to help an organization engage with its direct customers and their clients!     I’m confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will [...]

By |2018-10-03T08:09:31-07:00October 3rd, 2018|Press Releases|Comments Off on Breaking News! NAR hires two heavyweights!