What Real Estate Needs To Know About Cryptocurrency Like Bitcoin

As a real estate broker or MLS executive who is reading headlines like “Man Buys Texas Estate with Bitcoin,” you may be scratching your head to understand what this stuff is all about. Here is a primer that may help you to understand it. First of all, a cryptocurrency is a digital currency. It is not a coin or a bill. It is not backed by any nation’s treasury. It has a theoretical value that can be used for the exchange of goods and services. Bitcoin is only one of the digital currencies. There are many. In fact, anyone can [...]

By |2018-01-08T11:35:48-08:00January 8th, 2018|Cyber, Main category|4 Comments
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Associations Rethink Forms Licensing Policy

If you were in the real estate business before the days of email, you may recall the experience of driving to the local Board of REALTORS® to pick up a forms packet for a transaction. Alternatively, your brokerage may have had a forms file with every type of printed form that you might need. Simply stated, forms were printed until pioneering State Associations of REALTORS® learned to share them electronically. Today, electronic forms management is a member benefit for all Realtors® as a member benefit of The National Association of REALTORS® (NAR). When Realtor Associations learned about this policy and [...]

By |2017-11-29T20:02:42-08:00November 29th, 2017|Main category|1 Comment
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Consolidation: What PR Tactics Can Help?

2018 could very well be the “Year of Consolidation” in the MLS industry. With the recent NAR move towards an “MLS of Choice” policy, we are likely to see a huge momentum build towards consolidation, especially in the second half of next year. That’s because smaller MLSs are going to find profitability under their current pricing model impossible. The simplest (and most often the best) solution will be to merge. By failing to plan for the role communications and PR plays within a consolidation, you are planning to fail. That’s because an effective communications and PR plan is vital to [...]

By |2017-11-29T14:27:53-08:00November 29th, 2017|Main category, MLS Insights|Comments Off on Consolidation: What PR Tactics Can Help?
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What is a Brand?

A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It's part rational but mostly emotional. People will forgive a strong brand if it makes a mistake. likewise people won't forgive a weak brand if it makes a mistake, remember Gateway computers? We thought so. WAV Group is not a branding agency – we leave that to leading firms like 1000 Watt. But WAV Group starts every project with an understanding of your brand. Marilyn Wilson, former [...]

By |2017-11-22T12:00:20-08:00November 22nd, 2017|Main category|Comments Off on What is a Brand?
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IRES & REcolorado Sign Binding Merger Agreement

Approval from Shareholder Boards is Next Step to Form One MLS for Denver and Northern Colorado IRES and REcolorado have taken another step toward creating a single MLS that will serve 26,000 real estate professionals in northern Colorado and the greater Denver Metro Area. Lauren Hansen, CEO of IRES, and Kirby Slunaker, president and CEO of REcolorado, today announced the commitment between the two MLSs has now gone from a non-binding memorandum of understanding (MOU), as announced in September, to a binding merger agreement. The merger agreement has been signed by Hansen and Slunaker and has received approval from both [...]

By |2017-11-13T09:45:01-08:00November 13th, 2017|Main category|Comments Off on IRES & REcolorado Sign Binding Merger Agreement
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Communications and Public Relations are not Advertising

About four years ago, WAV Group expanded its consulting services to include Public Relations and Communications. Like everything at WAV Group, this service is an extension of our core Strategic Planning services. In our planning experiences, we learned that companies are not doing enough research to measure customer and employee satisfaction. So we started WAV Group Research. We learned that many companies have a hard time recruiting and hiring the right people, so we started WAV Group recruiting. WAV Group communications help companies develop and implement great communications and PR strategies. Kevin Hawkins is our leader in this segment of [...]

By |2018-05-03T21:22:35-07:00November 2nd, 2017|Main category, Press Releases|Comments Off on Communications and Public Relations are not Advertising
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Love HELPING REALTORS® succeed? Have we got a job for you!

We’re excited to announce that WAV Group is working with Carolina Multiple Listing Service (CarolinaMLS) to find a Help Desk Support Manager. Carolina MLS CarolinaMLS is an 11,000 member organization which is a subsidiary of the Charlotte Regional REALTOR® Association.  This progressive organization is one of the largest associations in the U.S. and CarolinaMLS is experiencing significant growth.  In addition to providing wholesale service to North Carolina Mountains MLS and adding 3,519 users, it is in the process of onboarding over 600 more users by providing wholesale service to the MLS of Catawba Valley, bringing subscriber numbers to 15,000+.  Additional [...]

By |2018-05-03T21:22:35-07:00November 2nd, 2017|Main category|Comments Off on Love HELPING REALTORS® succeed? Have we got a job for you!
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CoreLogic Converts 46 Central Texas Data Recipients to Trestle

IRVINE, Calif., October 30, 2017—CoreLogic®(NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced it has successfully converted 46 data recipients of the Central Texas Multiple Listing Service (CTXMLS) to Trestle™.  CTXMLS is a regional service provider operated by five REALTOR® associations with approximately 3,600 members. Trestle by CoreLogic is a leading real estate data management and distribution platform that offers RESO Platinum-certified data access to real estate brokers and technology providers. “Customers are seeing the benefit of moving their data feeds to Trestle as they are able to offer RESO compliant feeds, managed with sophisticated digital license agreements and [...]

By |2018-08-12T08:50:19-07:00October 30th, 2017|Main category, Technology Evaluation|Comments Off on CoreLogic Converts 46 Central Texas Data Recipients to Trestle
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CoreLogic Launches Partnership with SavvyCard

In the press release below, CoreLogic announces a partnership with SavvyCard that will allow CoreLogic MLSs to consider this new optional service. As you may recall, CoreLogic has been focused on enhancing the buyer portal within Matrix to make is a more full-service solution for agents providing MLS information to their clients. On the mobile side, this is also accomplished with GoMLS. This new service is an alternative that combines a variety of important agent applications into a unique and simplified service that has some outstanding connectivity to social media marketing. According to Chirs Bennett, General Manager of Real Estate [...]

By |2018-05-03T21:22:36-07:00October 24th, 2017|Broker Technology Research, Main category|Comments Off on CoreLogic Launches Partnership with SavvyCard
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Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]

By |2018-05-03T21:22:39-07:00September 19th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off on Redfin Offers Method To Modernize IDX
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It’s the Biggest Marketing and PR Mistake

Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]

By |2018-05-03T21:22:39-07:00September 18th, 2017|Main category, Sales Advisory, Strategic Planning|Comments Off on It’s the Biggest Marketing and PR Mistake
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Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on Looking for Job Security? Brokers are Looking for THIS!
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