There’s no I in the word REALTOR®
As leaders of Associations and MLSs, it is imperative that every Board member, CEO and Association Executive remember their core goal – to...
As leaders of Associations and MLSs, it is imperative that every Board member, CEO and Association Executive remember their core goal – to...
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
The most successful business leaders in real estate understand that perpetual change is an intrinsic part of organizational culture. So, how do you reach that place?
For those few people that didn’t think REMINE was serious about making a big splash in the real estate industry, think again! They just raised an additional $30 million in Series A Funding bringing their total investment to $48 million. I am anxious to see what kind of MLS innovation can be delivered with that big chunk of money!
Love the news from FBS! They have recognized that the move from one MLS system to another is not an easy process so they are helping out their MLS customers by doing the hard work to build the pre-conversion marketing materials. We all know that you have to SELL a conversion – there is going to be at least one-third of your market that is NOT going to be thrilled about a system move. Flex is now providing the marketing support of FBS’ in-house marketing team to provide content, email blasts, social media posts, webinars etc. to help MLS members [...]
Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter! Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective. With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]
I’m so excited to see the Broker Public Portal movement achieve another exciting milestone! MRED and their highly rated MLS system provider Dynaconnections have created the ability for agents to enhance the saved searches they send to their clients by allowing consumers to see their saved searches via Homesnap. BPP naysayers believed that this type of integration was impossible. They also believed the Broker Public Portal would never be able to deliver over 1 million FREE leads in less than a year or successfully engage more than 160 MLSs representing nearly 900,000 agents either. This is the just the [...]
eXp is on the move again - big news from their EXPCON this week! Check it out! eXp World Holdings Signs Letter of Intent to Acquire VirBELA NEW ORLEANS — Oct. 23, 2018 — eXp World Holdings, the holding company for eXp Realty, the largest residential real estate brokerage by geography in North America (NASDAQ: EXPI), today announced at its annual EXPCON conference that it has signed a letter of intent to acquire VirBELA, LLC’s core group of products and services, and bring its team and technology in-house to the eXp World Holdings family of companies. The companies are working toward [...]
There’s so much hype these days that make every MLS believe the ONLY way to better serve the needs of brokers is to consolidate. The truth is that there are TONS of practical and achievable ways to help your members save money and make it easier for them to be successful. Sentrilock Lockbox partnership IRES and Pikes Peak, two leading MLSs are partnering in a really powerful way to provide a quick win for more than 10,000 Colorado real estate professionals to do business. In the same region rife with drama and conflict, these two MLSs have come together to [...]
I love to see it when smart MLSs get together to make it easier for brokers and agents to sell more properties! The Northeast Florida MLS and Hernando County Association of REALTORS® are the latest to find a way to collaborate to make 20,000 listings available seamlessly now that 5 organizations are contributing data to one data share. These guys are also doing something else smart! They created a simple video to describe the relationship in simple terms so REALTORS® can take full advantage of the program. Check it out by clicking on the image below! https://vimeo.com/293605769 This type of [...]
NAR hires two heavyweights to take organization to next level! I recently had the pleasure of working with Victoria Gillespie. When I saw NAR’s announcement about her become their new Chief Marketing and Communications Officer I was thrilled! She is the consummate professional and she knows a TON about the effective ways to leverage today’s marketing techniques to help an organization engage with its direct customers and their clients! I’m confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will [...]
This is a big week for merger announcements! MRED, one of the nation’s largest MLSs located in the Chicagoland area just added their 14th Association and 21st county to their MLS marketing network. Bloomington-Normal Association of REALTORS(R) has joined their ranks. I have had the pleasure of working with the MRED team and I can see why Bloomington-Normal chose MRED. They offer a terrific suite of services supported by strong customer service and training. Its a great of MLS leaders and staff that really cares about the success of their customers. Congratulations Bloomington-Normal and MRED! One of nation’s largest [...]