Brokers need full data transparency and unified standards, not self reporting

The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: Brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the “Google Analytics for Listings;” and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Broker Technology Research, Main category|Comments Off on Brokers need full data transparency and unified standards, not self reporting
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WAVes of Change Update

Our third installment of our quarterly webinar series called WAVes of Change is set for October 21st. The purpose of the WAVes of Change Series is designed to help Associations and MLSs across North America make well-informed decisions that will help propel their organizations forward. It is designed to keep your team up to speed without having to travel to multiple events around the country spending significant time and money. The primary topic for this session will be a wrap up of the Council of MLS meetings along with updates on new benchmarking strategies and industry projects like Upstream and [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category, Our Services|Comments Off on WAVes of Change Update
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A TRULY Broker-Centric MLS – What a Concept!

The now infamous GRIPE List issued by Craig Cheatham back in 2013 has led to a plethora of new ideas and initiatives. From the momentum of RESO Data Standards, to the Broker Public Portal and Upstream, the confrontation has led to more innovative ideas and initiatives than we’ve seen in many, many years. Last month MRIS and TREND announced a ground-breaking intention to find a way to partner with each other to create a brand new organization built with the fundamental goal to create a truly broker-centric MLS. According to David Charron, President and CEO of MRIS, “We are committed [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category, MLS Insights|Comments Off on A TRULY Broker-Centric MLS – What a Concept!
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How about MLS coverage defined by individual broker needs?

Last week MRIS and TREND announced a ground-breaking intention to find a way to partner with each other to create a brand new organization built with the fundamental goal to create a truly broker-centric MLS. If the taskforce formed that has been at work for over ten months can be successful, they will open up a huge market opportunity for brokers in the Mid-Atlantic region. Collectively, TREND and MRIS cover 31,000 square miles, 17 million consumers, 7 million on and off market properties, and 10 million property parcels. The group has drafted a Shared Commitment and Vision paper to help [...]

By |2018-05-03T21:23:34-07:00October 6th, 2015|Main category, MLS Insights|Comments Off on How about MLS coverage defined by individual broker needs?
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The Do’s and Don’ts of MLS System Selection

MLSs are growing again. Membership is up. Agents are making money again. Life is good.  In many cases, the upward turn in the market is allowing MLSs to once again focus on evaluating their technologies to ensure they are offering the strongest tools they can. Recently we have been involved in a few system selections and I thought I would share some of our thinking about the best way to make the process as successful as it can be. Turn on all of the relevant enhancements Before you even contemplate looking at alternative MLS systems, meet with your current MLS [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Main category, MLS Insights|1 Comment
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Why Millennials won’t buy Boomer McMansions

Self-confession: I love surveys. Data is my kryptonite. I got hooked in my grad school stats class and I’ve never looked back. At Great Western Bank, I created the Realty Confidence Index, which surveyed face-to-face broker-owners in 23 states. At Fannie Mae, I got to pitch to reporters nationwide the most comprehensive housing surveys of its day. At Imprev, I helped craft and launch the real estate industry’s first Thought Leader Survey and continue to spearhead that effort. This all means I know intimately what Mark Twain meant when he popularized the saying, “There are lies, damn lies and statistics.” [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Main category|4 Comments
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DotLoop and Zillow

As far as I know, DotLoop customers were happy enough with the product and service until the announcement that the company was being purchased by Zillow. That news, along with the $108M price tag of the acquisition was the fundamental buzz at Inman Connect conference last week. About the price of $108 Million. Typically companies’ sell for a multiple of profit – 6x to 10x profit is not bad. The last acquisition of this type was the Real Estate Digital deal, which sold for a much lower multiple than DotLoop. In the case of DotLoop, it looks like Zillow paid [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Broker-Agent Information, Main category, Our Services|5 Comments
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Unintended Consequences That Cause Spectacular Results

I just returned, as some 3,000 other folks have, from attending Inman’s Real Estate Connect in San Francisco. For many of the industry leaders whom I spoke with, it was one of the most successful Connects that they have attended and certainly the busiest. I found myself squarely in the same camp. I discovered something incredibly special about what I think makes Inman Connect unique: It fosters the creation of what I call “unintended consequences that cause spectacular results.” I have a few great examples from this most recent Connect to illustrate what I mean. Origins of Real Estate Connect [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Main category|1 Comment
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Broker Members of The Enterprise Network Hit Mobile Milestone

We have been talking about mobile in real estate for far too long now. Two years ago Trulia, Zillow, and Realtor.com all announced that mobile was passing other methods of accessing their site. As brokers began to adopt mobile solutions, the debate about mobile browser vs. mobile app went on for an eternity until everyone put down their guns and agreed that the answer is both. One of the broker website service providers that we have been tracking is Booj or The Enterprise Network. They offer a good benchmark because of their unique client base. If you are not familiar, [...]

By |2018-05-03T21:23:37-07:00August 19th, 2015|Broker Technology Research, Main category|Comments Off on Broker Members of The Enterprise Network Hit Mobile Milestone
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Top 3 Ways to Make the New IDX Rules Work for Your Brokerage

Good things are happening with the IDX rules from NAR.  As many of you know, IDX or Internet Data Exchange are the policies that allow brokers to provide the complete inventory or listings available in their area on broker websites.  These policies have been in place for some time, but thanks to the great efforts of Leading Real Estate Companies of the World, these policies have been overhauled to make IDX data work even harder for brokerages across America. Leading Real Estate Companies of the World(LeadingRE) outlined several ways that IDX data could be more effective at engaging potential buyers [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Main category|4 Comments
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Is Zillow A Great Broker?

Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. Wth the acquisition of of a transaction management solution they complete a broker-like set that includes agent websites [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category, Our Services|3 Comments
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Learning from chickens: Are agents putting their leads in someone else’s incubator?

Who's incubating your eggs? I recently read an article about today’s modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation. I was most fascinated to learn that the behavior of hens has changed with automated egg incubators: Hens have learned that they no longer need to lie on their eggs to incubate them, so they don't. This means that the modern day value of the industrial hen has been reduced only to its ability to produce eggs, not to incubate [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category|3 Comments
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